Specialist, Performance Marketing at NBCUniversal | New York, USA | $70K/yr – $80K/yr

NBCUniversal

Specialist, Performance Marketing

New York, USA (Hybrid)

$70K/yr – $80K/yrMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive operations support for Performance Marketing, coordinating creative orders, asset trafficking, and metadata flow to optimize paid media campaigns.

Own end-to-end campaign trafficking and metadata management across paid channels.
Must-have: 1+ year supporting paid digital marketing or media agencies.
Standout: Experience with AirTable and cross-functional coordination.

Job Description

Responsibilities

Good understanding of the needs of Performance Marketing, taking ownership of all creative orders and metadata change management requests to impact creative execution and reporting for performance paid media campaigns.
Communicate with Performance Marketing teams and agency stakeholders on the status of campaigns and deliveries and help troubleshoot any blockers for execution.
Request and facilitate copy requests and approvals for platform copy across all necessary channels.
Help keep due dates and flight dates up to date when business decisions and environmental factors cause regular change.
Help reduce creative wastage by ensuring assets are flighted as intended and paused as needed.
Ensure assets are being uploaded to platforms in a timely manner.
Ensure trafficking instructions are routing assets to the proper destinations.
Maintain adherence to Performance Marketing taxonomy to support agency and analytics teams including requesting and updating campaign and sub-campaign codes for each execution (including tests).
Understand the relationship between our systems and workflows and how metadata flows through our pipeline to help ensure accuracy at every touch point.
Attend meetings with advertising partners to learn about platform/industry best practices, new advertising placements and their associated technical requirements.

Requirements

1+ years experience working to support paid digital marketing teams in an operations capacity.
An understanding of digital channels, platforms, and promotional assets utilized by large scale media companies in digital marketing campaigns.
Prior experience supporting media agencies.
Expertise or sufficient working knowledge within AirTable.
Hybrid : This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week.

Preferred

Excellent interpersonal skills, with the ability to communicate (verbal and written) effectively and efficiently across disciplines with colleagues and stakeholders.
An unwavering attention to detail and strong organizational skills.
Knowledge of entertainment landscape + passion for pop culture

Benefits

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

NBCUniversal

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Founded in 1926

New York, New York, USA

48K employees (18,533 in marketing)

www.NBCUniversal.com