Responsibilities

• Assist the Senior Director of Marketing and Communications and senior staff in the formulation of appropriate strategies and tactics on all communications issues affecting the profession.
• Create and implement targeted social media and/or other promoted campaigns that support and promote current challenges and opportunities facing actuarial professionalism and public policy, and in alignment with the mission and priorities of the Academy as a whole.
• Regularly identify and promote actuarial professionalism exemplified by Academy members, and in Academy initiatives, and published works.
• Develop and promote social media campaigns for the Academy, encompassing both our Public Policy and Professionalism output, including published works from the ASB and ABCD, on Academy social media channels in a way that allows actuarial professionals to easily access and navigate the material.
• Manage and monitor the Academy’s social media channels and content calendar.
• Track, analyze and report on key metrics including, but not limited to, social media activity, media coverage, and web activity.
• With the Senior Director of Marketing and Communications and other staff, develop and implement a strategic communications plan for the Academy.
• Assist the Senior Director of Marketing and Communications in developing multi-media projects (videos, presentations, podcasts, infographics, webinars and web meetings, etc.) to promote awareness and understanding of all aspects of professionalism to both member and external audiences.
• Support Academy service awards program, including promotion of award application period and award recipients.