Specialist, Marketing

USA (Remote)

$70K/yr – $90K/yrMid Level4+ years expFull time

Posted 7 hrs ago

Job Summary

Own end-to-end digital asset production across web, email, social, and paid media; oversee campaigns from ideation to launch, using Canva, basic video editing, and AI-assisted workflows.

  • Coordinate with cross-functional partners and manage timelines in Wrike
  • Interpret campaign data to improve content and channel execution

Job Description

Responsibilities

  • Create and adapt digital campaign assets for web, paid media, email, social, sales enablement and other priority channels.
  • Extend established messaging and agency-developed creative into new formats and channel-specific variations.
  • Produce polished, on-brand assets using Canva and other approved design tools.
  • Edit and repurpose video into shorter cuts, social formats and campaign-ready executions.
  • Use approved generative AI platforms to support research, ideation, variation and production efficiency, with appropriate human review.
  • Manage assigned timelines, dependencies, reviews and launch readiness in Wrike.
  • Coordinate with marketing, product, sales, digital, creative, agency and Corporate Communications partners.
  • Use campaign performance, stakeholder feedback and audience response to recommend and implement practical optimizations.

Requirements

  • At least four years of experience in digital marketing, campaign execution, content marketing, creative production or a related field.
  • Clear examples of creating and adapting digital assets across email, web, paid media, social and sales enablement channels.
  • Hands-on proficiency in Canva and light video editing.
  • Practical experience using generative AI to accelerate content development or production workflows.
  • Strong writing, editing and visual communication skills, with consistent application of messaging and brand standards.
  • Experience managing multiple fast-turn deliverables and coordinating feedback across stakeholders.
  • Comfort working independently within established strategies and approval processes.
  • Ability to interpret campaign reporting and use performance signals to improve content and channel execution.
  • Experience with Adobe Creative Cloud, Wrike, GA4, Looker Studio, education, healthcare or government markets is helpful but not essential.
  • Bachelor’s degree in marketing, communications, design or a related field, or equivalent professional experience.
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Pearson

3.7 Glassdoor

Our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c. 20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It's who we are.

London, England, GB
35K employees (906 in marketing)
70% recommend to a friend
79% CEO approval

Salaries

Posted range

$70K/yr – $90K/yr

Taken straight from the job posting.

See all Pearson salaries

Marketing Team

Marketing Team Size
788 (10% of company)
Median Career Experience
16 years
Median Tenure
17.6 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
56M
Monthly Google Ads Budget
$507.1K
Traffic Source Mix
Search
24.2%
Direct
55.8%
Referral
17.6%
Social
0.9%
Paid
1.6%

Headcount Trend

Current headcount: ~8.2K

Recent News

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Specialist, Marketing

Pearson · USA · Remote