Specialist, Marketing

Responsibilities

• Writes and edits content for the college website, newsroom and other marketing and communications materials in collaboration with the Director of Marketing and Public Relations and other members of the marketing team. Assists with developing targeted promotional copy for email, text and other communication channels as assigned, following established messaging and brand standards. Supports the development of press releases and other institutional communications as directed.
• Identifies and develops storytelling opportunities that highlight student and alumni achievements, academic programs, faculty, donors, institutional initiatives and community impact. Schedules and conducts interviews with students, alumni and other college stakeholders.
• Updates and maintains content, images and other materials on the KCC website in collaboration with the Director of Web Strategy and Digital Experience. Ensures content is accurate, current, organized and consistent with established website guidelines, accessibility requirements and brand standards. Identifies outdated content and coordinates updates with appropriate college departments.
• Schedules, publishes and maintains content on college marketing signage, including digital boards and television screens. Coordinates with college departments to obtain and prepare appropriate materials. Ensures signage content is timely, accurate and consistent with institutional messaging and brand standards.
• Manages and maintains the college’s digital photo, video and audio asset library, including ingesting files, applying keywords and metadata, organizing assets and maintaining consistent file management practices. Anticipates and coordinates visual content needs for college programs, events, people and facilities. Publishes and maintains video content on the KCC YouTube channel and related platforms as assigned.
• Collaborates with the marketing team to plan and produce photography and video content that supports established marketing plans, campaigns and communications priorities. Coordinates with college departments and other stakeholders to obtain accurate information and arrange content capture. Serves as a photographer or videographer as needed and performs basic video editing, including trimming footage, adding transitions and incorporating music when appropriate.
• Supports the Social Media Coordinator by providing written, photographic and video content for social media channels and assisting with scheduling, publishing or monitoring posts when needed to provide coverage or support departmental priorities. Follows established social media guidelines, brand standards and response protocols. Refers questions or concerns requiring additional attention to the Social Media Coordinator or appropriate department representative.
• Provides guidance and assistance to student workers, job-shadow participants and interns as assigned.
• Uses Microsoft Office or comparable applications, website content management systems, digital signage platforms, digital asset management tools, form development service, digital and email marketing platforms, video publishing platforms and other relevant software to complete assigned responsibilities. Maintains accurate records, organized digital files and project documentation. Learns and applies new tools and technologies as needed to support departmental operations.
• Establishes positive working relationships and provides professional, courteous service to employees, students, visitors and other stakeholders. Responds to routine inquiries within the scope of the position and directs questions or concerns to the appropriate individual or department. Represents the college professionally when conducting interviews, coordinating content and interacting with members of the community.

Requirements

• A. Associate degree or bachelor's degree in marketing, public relations, communications, English, or journalism preferred; demonstrated work competencies may be substituted.
• B. At least one to three years of related work experience required.
• C. Computer experience using Microsoft Office or comparable applications required. Computer Skills Level II required - able to use the telephone, voicemail, and email; able to manage files and perform basic functions with the current operating system; able to create, format, edit documents and spreadsheets.
• D. Working knowledge of Facebook, TikTok, Twitter, Pinterest, and Instagram desirable. Ads Manager and/or Business Manager experience is a plus.
• E. Word processing skills required. Proficiency with electronic spreadsheet and marketing software desirable.
• F. Excellent oral and written communication skills required.
• G. Demonstrated proficiency in English required.
• H. Ability to communicate in other languages desirable.