Responsibilities

• Marketing Technology Advisory
• Serve as a trusted advisor providing expert guidance on marketing technology processes, platforms, and products, with particular focus on email and marketing automation tools such as Cvent and Market
• Act as a connector within M&BD Operations and cross-functional stakeholders, solving challenges with a solution-oriented approach while fostering collaboration and embedding best practice
• Facilitate new joiner inductions, raising the profile and value proposition of the M&BD Operations team
• Email Campaign Operations & Execution
• Support the execution and optimization of complex email campaigns using platforms like Cvent and Marketo, ensuring best practices in deliverability, segmentation, personalization, and compliance
• Build and manage email workflows, templates, and automation sequences to support marketing initiatives and business development activities
• Conduct quality assurance testing on email campaigns including functionality, rendering, and link validation across devices and email clients
• Monitor campaign performance metrics and provide insights to optimize future email communications
• Platform & Process Management

Requirements

• Bachelor’s degree or equivalent relevant experience
• Experience in marketing operations, marketing technology, or related operational roles
• Law firm/professional services experience preferred but not mandatory
• Advanced experience in managing and optimizing marketing technology platforms and processes (e.g., campaign management, list segmentation, data management, and/or automation) is required
• Advanced experience in marketing virtual and hybrid events, multi-channel marketing, and email communication is necessary
• Demonstrated expertise with marketing technology platforms such as Cvent, Marketo, or similar marketing automation and event management solutions
• Advanced understanding of client relationship management (CRM) principles and processes is necessary
• Advanced understanding of data privacy regulations such as GDPR and CCPA is necessary

Preferred

• Knowledge of coding languages such as HTML, JavaScript, HTML/CSS, or SQL is advantageous
• Data storytelling and visualization skills are advantageous
• A solid understanding of UX/UI principles is advantageous

Benefits

• White & Case LLP offers a comprehensive suite of benefit programs to all eligible employees, including medical, dental, and vision insurance, life and disability coverage, 401(k) retirement savings, vacation time, and leave programs (including parental leave). Exempt roles are also performance bonus eligible.