Specialist, Marketing

Alexandria, VA (On-site)

$65K/yr – $72K/yrMid Level3+ years expFull time

Posted 7 days ago

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Job Summary

Own and optimize the end-to-end marketing operations for APTA, ensuring reliable execution, rigorous attribution, and cross-functional collaboration across membership, education, events, and business development.

  • Lead campaign production, QA, and audience targeting
  • Drive data-driven decision-making through attribution, reporting, and cross-team coordination

Job Description

Responsibilities

  • This position provides the operations and project-management backbone for APTA's marketing program.
  • You will own process, coordination, campaign production quality assurance, and attribution discipline so that execution runs reliably and on schedule.
  • This role works across association priorities including membership, education and certification, events, and business development, and supports achievement of organizational, department, and program goals.
  • You will be an effective champion of the Association vision, mission, and brand.
  • Build, segment, and QA marketing audiences and exclusion lists in Advance Find/Protech and Informz, ensuring accurate targeting on every send.
  • Coordinate and QA email campaign production in Informz, managing send calendars, testing, and deployment.
  • Own campaign attribution and UTM discipline, ensuring consistent tracking and reliable performance data across channels.
  • Coordinate the marketing and Events interface for the Combined Sections Meeting (CSM), including timelines, dependencies, and audience and list needs with the Events team.
  • Support question-based engagement campaigns in PropFuel, including build, deployment, and reporting.
  • Build and maintain Asana project structures, intake triage, and reporting for the marketing function.

Requirements

  • Bachelor's degree with a concentration in marketing, communications, data analytics, or a related field preferred.
  • Three to five years of experience in marketing operations, campaign and project management, or association marketing.
  • Experience with email marketing or marketing automation platforms (Hubspot, Informz or comparable); required.
  • Experience with CRM or AMS list-building and query tools (Protech, Salesforce, or similar); required.
  • Working comfort with Google Analytics and UTM-based attribution.
  • Project management experience required.
  • Experience with project management tools such as Asana or Monday.
  • Experience with engagement or survey platforms such as PropFuel is a plus.
  • Proficiency in Microsoft Office 365 (Word, Excel, PowerPoint, Outlook, Teams, SharePoint).
  • Familiarity with Meta Business Suite and Canva.

Preferred

  • Project management certification (PMP, CAPM) or PMP-track interest is a plus.
  • Experience with engagement or survey platforms such as PropFuel is a plus.

Benefits

  • Located in Alexandria, Virginia, APTA has outstanding employee benefits, including flexible work schedules, generous retirement contributions, and travel subsidies for employees who choose public and active transportation.
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APTA

4.7 Glassdoor

Agencia Paulista de Tecnologia dos Agronegócios, composta por seis institutos de pesquisa: Instituto Agronômico de Campinas, Instituto de Zootecnica, Instituto Biológico, Instituto de Pesca, Instituto de Tecnologia de Alimentos e Instituto de Economia Agrícola, e quinze Pólos Regionais de Desenvolvimento Tecnológico, localizados nas diversas regiões do Estado de São Paulo.

278 employees (6 in marketing)
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6 (2% of company)
Marketing Roles Posted (Last 30 Days)
1