Specialist, Marketing Analytics

Responsibilities

• Provide end-to-end support for email marketing measurement and analytics, including process development, data collection, campaign classification, reporting, visualization, analysis, and optimization recommendations
• Partner closely with Marketing Managers and Marketing Integration teams to deliver data-driven insights that improve campaign performance
• Build reports and dashboards that help stakeholders understand results, trends, and opportunities
• Apply analytical rigor to evaluate marketing effectiveness and identify actions that can improve outcomes
• Support additional marketing channels and cross-functional teams as business needs evolve

Requirements

• Strong presentation and communication skills, with the ability to translate data into clear business insights
• Experience working with marketing and customer data across platforms such as Salesforce, Databricks, Teradata, or similar systems
• Knowledge of statistical methods, including test design and statistical significance
• Experience with data visualization and reporting tools, preferably Power BI
• Ability to work across teams, manage multiple priorities, and influence decisions through insight and collaboration
• Education: Undergraduate studies with post graduate studies preferred.
• Experience: Typically, five or more years related experience with analytic techniques, statistical methodologies, statistical software and data analysis. Experience with problem solving in a business environment; working with large customer and/or prospect databases; working with product, geographic, demographic data to identify trends and opportunities.
• Knowledge, Skills and Abilities: Strong knowledge of analytic lifecycle, business intelligence, database warehousing applications, structured query language, and qualitative/quantitative research methodologies. Proven problem solving, analytical, research and quantitative analysis skills and analytical working techniques, including regression, decision trees, multivariate analysis, etc. Good verbal and written communication skills. Proficiency in developing ad hoc queries using SQL. Comprehension of Agile methodology framework.
• Other criteria, including leadership skills, competencies and experiences may take precedence.
• Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.

Benefits

• We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage,  paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here .