Specialist, Global SEO & GEO

New York City, NY (On-site)

$77K/yr – $90K/yrMid Level2+ years expFull time

Posted 3 days ago

Job Summary

Own global SEO strategy and execution across markets, driving visibility through on-page optimization, technical health, and cross-functional content and digital PR initiatives.

Own recurring reporting and competitive tracking across traditional and AI-assisted search channels.
Lead cross-functional briefs to content, product, and regional teams.

Job Description

Responsibilities

Global Execution & Strategy : Support the expansion of our international SEO and GEO roadmap across key markets to drive visibility in traditional and AI-driven search engines.
Content & Keyword Optimization:
Conduct keyword and prompt-topic research to uncover global growth opportunities.
Optimize on-page elements (metadata, headings, internal linking) and structure owned content for machine comprehension (Q&A formats, definitional clarity, and entity consistency).
Partner with regional and editorial teams to guide the creation of intent-driven, cross-channel content.
Technical Audits & Site Health :
Monitor site health, crawlability, indexation, architecture, page speed, and Core Web Vitals; partner with IT to implement fixes.
Implement and maintain structured data (Schema.org) and QA site releases, template changes, and migrations.
Off-Site Authority & Trust:
Assess E-E-A-T trust signals that drive citation across search and AI results.

Requirements

Experience: 2–4 years of hands-on SEO experience (in-house or agency), ideally within retail or e-commerce, with a strong, demonstrated curiosity for AI search and GEO.
Technical Expertise: Foundational knowledge of technical SEO (crawlability, indexability, site architecture, structured data/Schema.org).
Tools Proficiency: Hands-on experience with Google Search Console, GA4, and at least one enterprise SEO suite (e.g., Ahrefs, SEMrush, Screaming Frog, BrightEdge, Botify, conductor).
Analytical Mindset: Ability to analyze datasets, track KPIs, and build clear visibility dashboards.
Global Perspective: Experience managing or supporting multi-market, multi-lingual digital programs is a strong plus.
Collaboration & Communication: Strong interpersonal skills with the ability to explain complex search trends to non-technical partners across time zones.
Education: Bachelor’s degree in Marketing, Data Analytics, Communications, or a related field.

Preferred

Early exposure to GEO, AEO, or AI visibility monitoring tools.
Background in luxury, fashion, beauty, or premium retail.
Experience with international SEO (multi-market, multi-lingual, hreflang).
Familiarity with enterprise CMS/PIM systems, Jira, and basic HTML/CSS.
Data visualization skills (SQL, Looker, Tableau, Power BI).

Tiffany & Co.

3.3 Glassdoor

In 1837 Charles Lewis Tiffany founded his company in New York City where his store was soon acclaimed as the palace of jewels for its exceptional gemstones. Since then TIFFANY & CO. has become synonymous with elegance, innovative design, fine craftsmanship and creative excellence. During the 20th century fame thrived worldwide with store network expansion and continuous cultural relevance, as exemplified by Truman Capote’s Breakfast at Tiffany’s and the film starring Audrey Hepburn.Today, with more than 13,000 employees, TIFFANY & CO. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories – including more than 5,000 skilled artisans who cut diamonds and craft jewelry in the Company’s workshops, realizing its commitment to superlative quality.The Company operates more than 300 TIFFANY & CO. retail stores worldwide as part of its omni-channel approach. To learn more about TIFFANY & CO. as well as its commitment to sustainability, please visit tiffany.com.

New York, New York, USA

11K employees (1,371 in marketing)

www.tiffany.com

51% recommend to a friend

57% CEO approval