Specialist Global Communications

Responsibilities

• Manage the editorial calendar for the Animal Health division’s owned media channel.
• Produce content for our owned media channel, including articles, videos, infographics, etc.
• Master the web content management system to support the publishing and maintenance of content within the owned media channel to ensure proper image use and linking, and optimized tagging and messaging for search and generative engines.
• Build and execute a regular, comprehensive media monitoring and reporting stream that keeps the global communications team aware of actionable animal health industry news and trends, and our company Animal Health media coverage.
• Support external public relations and earned media campaigns (story development, content creation, project management, etc.).
• Identify potential media stories and pitch opportunities.
• Build and manage media lists in support of earned media campaigns.
• Help the Global Animal Health communications team coordinate and manage programs and campaigns across internal communications, external communications, and social media.
• Create regular performance reports for owned and earned media activities that highlight the successes of work while helping us identify opportunities for continued growth and impact.

Requirements

• Bachelor’s degree in communications, public relations, marketing or a related field.
• 2–5 years of experience in public relations, communications, marketing, or related field; pharmaceutical, healthcare or science-based industry experience a plus.
• Knowledge and understanding of communications practices, tools and techniques.
• Proficient in web analytics, including reporting, platform use (i.e. Google Analytics), SEO and GEO.
• Proficient in the use of media monitoring platforms (i.e. Muck Rack), web content management systems (i.e. WordPress for Business), and AI tools and agents.
• Strong interpersonal and organizational skills with the ability to work collaboratively and with a positive and proactive attitude.
• Creative thinker with strong writing, editing, and storytelling skills.
• Ability to translate complex topics into clear, engaging, user-friendly language.
• Comfort working in matrixed environments and managing multiple priorities.
• Organized with attention to detail.