Responsibilities

• Support the go-to-market digital strategies for revenue generation, profile development and brand awareness of the business’s global strategy to meet KPIs outlined in the global business plan; track and report on progress of same.
• Assist firm leadership and department heads in the development and execution of digital initiatives that create awareness of the firm’s strengths and brand.
• Facilitate digital marketing campaigns by collaborating with project leads and the digital content marketing team to evaluate the opportunity, develop the strategic approach, deliver digital assets and report on digital analytics that lead to successful outcomes.
• Liaise with global and regional brand, creative, digital and content team members to provide input on digital cross-sell opportunities and other priority projects to expand the portfolio of digital support provided.
• Own external and internal event app support, coordination and delivery in collaboration with the in-house events team related to the promotion of the firm.
• Compile and track data for reporting on digital performance metrics and provide insights to senior marketing staff.
• Develop and maintain digital content for the firm to go-to-market efficiently and consistently, and in particular organizing and managing relevant digital content in collaboration with other Business Development, Marketing and Communications team members.
• Provide input for brand positioning to convey consistent messages about our firm and ensure all marketing communications channels are exploited, including use of social media in consultation with business leaders and department heads.
• Work with the global and US Information Technology team to identify, pursue and develop innovative digital opportunities.
• Coordinate contributions and input into business development systems including our content management systems, intranets, Microsoft Teams and other digital repositories for holding all digital content such as videos, podcasts, blogs and thought leadership.