Specialist, Demand Generation

Pennsylvania, USA (Remote)

$56K/yr – $67K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel demand generation that turns awareness into a quality inbound pipeline while maintaining clean data and promo-ready web assets.

  • Demand creation: plan and execute multi-touch campaigns across search, display and social with measurable pipeline impact.
  • Website & content: keep pages current and convert landing pages aligned to promotions.
  • Lists & emails: build segment-based campaigns, reduce list decay and improve email productivity.

Job Description

Responsibilities
  • Execute a variety of demand creation tactics that create awareness, engagement, and a quality pipeline and convert to sales.
  • Work with Marketing leadership to ensure website content is up-to-date and landing pages are enabled for promotional tactics. Execute and inform the content strategy of our website properties.
  • Collaborate to build marketing campaigns using appropriate engagement methods () and review deliverability data.
  • Build and optimize campaigns on search engines, display, and social media end-to-end, from landing page and ad copy to campaign attribution in our marketing tool.
  • Create and segment lists for use in campaigns based on targets and behaviors like past email engagement and website interactions to optimize success (content downloads, site page visits, etc.).
  • Work to minimize list decay and unsubscribes while increasing productivity of email within campaigns.
  • Assist in the preparation of articles, posts, e-newsletters and other content created for relevant communication channels and campaigns.
  • Partner with our Media Services team to develop graphics needed to create high converting landing pages.
  • Work with Marketing leadership to ensure website content is up-to-date and landing pages are enabled for promotional tactics.
  • Assist in the data cleaning of leads for proper upload into HubSpot and Microsoft Dynamics.
  • Collaborate with Solutions Sales to ensure proper campaign follow-up is enabled.
  • Additional Responsibilities: Other duties, as assigned.
  • Accountability Metrics: Meet established deadlines for Marketing campaign deliverables with attention to detail.
  • Contribute to planning and execution of website and campaign initiatives.
  • Provide guidance and support for multi-channel engagement methods.
  • Deliver metrics and campaign results monthly in a concise format.
Requirements
  • 3 - 4 years of experience driving inbound B2B demand generation
  • Demonstrated success driving inbound demand generation for sales teams
  • Technical abilities to do things such things as build email campaigns, set up landing pages, implement conversion tracking, SEO, Google analytics, etc.
  • Experience with marketing automation tools; HubSpot preferred and various website platforms including Shopify.
  • Strong editorial skills.
  • Bachelor's Degree in Marketing Required.
  • Proficient with: Microsoft Office 365 Suite of products, HubSpot, Shopify
Benefits
  • Comprehensive healthcare benefits: We offer medical, dental, vision, life insurance, accidental death and dismemberment, and disability coverage.
  • Retirement Savings: Our employees can participate in an employer-matching 403(b) Retirement Savings Plan.
  • paid time off and holiday pay, paid leave for parents, tuition assistance, employee assistance program, access to LinkedIn Learning, and other voluntary benefit programs (e.g. accident insurance, identify theft insurance, flexible spending accounts).
  • Volunteer Program: ECRI Cares, our employee volunteer program, provides a framework for us to work together and make a difference in the lives of others. All employees are provided 16 hours annually of paid time to volunteer at preapproved ECRI Cares charities during normal business hours.
ECRI logo

ECRI

ECRI is an independent, nonprofit organization improving the safety, quality, and cost effectiveness of care across all healthcare settings. The combination of evidence-based research, medical device testing, and knowledge of patient safety makes ECRI uniquely respected by healthcare leaders and agencies worldwide. For more than 50 years, ECRI has had an unwavering dedication to transparency and strict conflict-of-interest policies. The organization has earned a reputation as the trusted voice of unbiased, research-based assurance for tens of thousands of members around the world using its solutions to minimize risk and improve patient care. As a leading provider of spend and clinical data analytics and solutions, we provide comprehensive and unique market and competitive intelligence on a wide array of healthcare technologies. Our market intelligence includes transactional pricing, independent lab-based tested devices and equipment, safety alerts and history, evidence-based health technology assessments, and disruptive technologies on the horizon. ECRI has the only medical device testing labs in North America and the Asia Pacific where bio-engineers conduct hands-on independent device testing for safety and human factors usability. ECRI is designated an Evidence-based Practice Center by the U.S. Agency for Healthcare Research and Quality. ECRI and the Institute for Safe Medication Practices PSO is listed as a federally certified Patient Safety Organization by the U.S. Department of Health and Human Services.

Founded in 1968
Willow Grove, Pennsylvania, USA
595 employees (45 in marketing)