Specialist, Creative Services (Writer)

Columbus, OH (Hybrid)

$80K/yr – $120K/yrMid Level5+ years expFull time

Posted 20 hrs ago

Job Summary

Own end to end creative content development for Nationwide, translating complex topics into audience focused campaigns, leading projects from discovery to delivery, and collaborating with partners to deliver brand aligned work.

  • Own end-to-end content development across channels
  • Lead multi-project delivery in a fast-paced environment
  • Apply editorial judgment and brand standards

Job Description

Responsibilities

  • Write clear, compelling, brand-aligned content that supports Nationwide's marketing and business objectives.
  • Translate complex financial topics into audience-focused messaging across a variety of channels, tactics, and mediums.
  • Lead writing projects from initial discovery and briefing through final delivery.
  • Partner with creative team members and marketing stakeholders to develop effective content solutions.
  • Apply sound editorial judgment to ensure content is accurate, engaging, and aligned with brand standards.
  • Manage multiple projects simultaneously in a fast-paced, high-volume environment while meeting tight deadlines.
  • Utilize AI and evolving technologies as part of the content development process.
  • Specializes in a core creative subject area, from copywriting or design to photography, video production or motion graphics. Delivers best-in-class creative work that reflects a solid command of their field and accurately expresses the Nationwide brand.
  • Heavily involved in conceptual development and translating ideas into creative work, which includes print, digital, information design, social media, motion design, photography and video. Work is primarily external-facing sales collateral, campaigns, content development and advertising.
  • Works on the development and implementation of creative initiatives. Incorporates critical thinking, agile problem solving and idea generation. Advocates for a user-focused approach to the work. Interacts with business partners during creative proposal presentations.

Requirements

  • Education: Undergraduate degree in art, visual design, communications, journalism, advertising or related creative services field preferred
  • Experience: Typically 5 or more years demonstrated experience in copywriting, visual design, video production, motion graphics or photography developing work from concept through completion.
  • Knowledge, Abilities and Skills: Specializes in one creative field (copywriting, visual design, photography, video production or motion graphics) with the required technical skills. Proven ability to problem solve at any stage throughout the creative process and efficiently adapt to changes. Skilled at time management and attention to detail. Understands integrated marketing principles, including digital, storytelling and content creation. Possesses empathy, emotional intelligence, collaboration skills and is able to work in team environment. Strong visual, verbal and written communication skills; experience delivering creative ideas.

Benefits

  • We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here .
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Nationwide

3.8 Glassdoor

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States. Nationwide is rated A+ by Standard & Poor's. An industry leader in driving customer-focused innovation, Nationwide provides a full range of insurance and financial services products including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; excess & surplus, specialty and surety; and pet, motorcycle and boat insurance. For more information, visit www.nationwide.com.

Founded in 2016
USA
31K employees (791 in marketing)
74% recommend to a friend
82% CEO approval

Salaries

Posted range

$80K/yr – $120K/yr

Taken straight from the job posting.

Copywriting median pay in the United States

$90K/yr

Most earn $73K to $105K. Based on 1,212 salaries, including bonus and equity.

See all Nationwide salaries

Marketing Team

Marketing Team Size
594 (2% of company)
Median Career Experience
4 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
3.2M
Monthly Google Ads Budget
$5.9M
Traffic Source Mix
Search
27.1%
Direct
59.1%
Referral
12.4%
Social
0.2%
Paid
1.2%

Headcount Trend

Current headcount: ~31.2K

Recent News

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Specialist, Creative Services (Writer)

Nationwide · Columbus, OH · Hybrid