Responsibilities

• Reports to: Creative Lead
• Location: Remote (U.S.); West Coast preferred or PST hours required.
• This is the writing seat for the Consumer-facing side of NETGEAR. You own the words across everything the team ships: campaign lines, web and product pages, social, email, and the interface copy that sits alongside the design work.
• It is a part-time contract role, deliberately focused. You are here to write, not to run the queue.
• Write copy for campaigns, web pages, social, email, and sales collateral, working from creative briefs and alongside the design team.
• Work closely with our Sr. Integrated Marketing Manager, who is responsible for global campaigns, so that messaging stays aligned with the wider campaign plan.
• Develop and hold the line on brand voice across everything the team produces, adapting tone by channel and audience without losing consistency.
• Evolve our messaging using website analytics and consumer insights research, working with the people who own that data.
• Write and refine UX and product microcopy in partnership with the UI Designer.
• Use AI tools as part of your drafting and iteration process. We expect you to be fluent with them and equally clear about where they stop being useful. AI is a drafting partner here, not the writer.

Requirements

• 4+ years of professional copywriting experience, ideally including in-house or brand-side work. Consumer tech or DTC experience is a strong plus.
• A portfolio showing range: campaign concept work as well as functional copy that had to convert or explain something.
• The ability to hold a brand voice consistently across channels, and to explain the choices behind it.
• Practical experience using AI tools in a writing workflow, and a clear point of view on their limits.
• Comfortable working to briefs and to deadlines set by someone else, and able to turn work around inside a short review cycle.
• Working familiarity with Figma at a review and commenting level. You do not need to design, but you need to work inside the file.
• A positive, curious attitude and a real appetite for learning. We support training on new tools, AI in particular.
• Strong written communication with stakeholders who are not creatives, and the judgment to know when a question needs a call rather than a thread.

Preferred

• Familiarity with research and user journey work as an input to messaging.
• Video or motion script experience.