Responsibilities

• Manage the association’s social media platforms, including planning, drafting, scheduling, and publishing content while maintaining a consistent posting cadence and brand voice.
• Develop and execute a comprehensive social media strategy aligned with the organization’s communications and marketing objectives.
• Identify opportunities to expand audience reach, engagement, and follower growth across platforms.
• Monitor social media activity and industry conversations, identifying emerging issues, opportunities, and reputational risks that may impact the association or its member companies.
• Support the execution of digital communications strategies for issue campaigns, events, and related initiatives.
• Create engaging multimedia content including graphics and short-form videos for posting to social media platforms.
• Collaborate with internal stakeholders to amplify key announcements, initiatives, and events through social and digital channels.
• Research and identify opportunities to collaborate with bloggers, podcasters, and social media influencers aligned with the association’s mission and priorities.
• Coordinate outreach to digital creators and prepare briefing materials or partnership guidance for creator collaborations.
• Track and analyze social media performance metrics including engagement, reach, audience growth, and conversions.

Requirements

• BS/BA in PR, communications, journalism or relevant field
• 3-5 years of experience in public relations, communications and/or public affairs
• Knowledge of social and digital strategy
• Experience in project management
• Social media proficiency
• AP Style
• WordPress
• Microsoft Suite

Preferred

• Agency experience preferred
• Experience in basic graphic design (Canva preferred)
• Adobe Suite (preferred)
• photo and video-editing software (preferred)