Specialist, Business Development & Marketing

Palo Alto, CA (Hybrid)

$88K/yr – $123K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive business development and marketing programs for Foley & Lardner's Northern California region, focusing on events, credentialing, and client outreach.

  • Own planning and execution of client events, seminars, and related materials.
  • Must-have: Minimum 3 years in business development/marketing with event logistics.
  • Standout: CRM-driven tracking and ROI analysis for regional initiatives.

Job Description

Responsibilities

  • Execute the delivery of innovative, distinctive, and integrated business development and marketing programs, including client events, targeted seminar programs, client-facing material production, and digital and social media initiatives, with a strong focus on managing event logistics and related project coordination.
  • Manage and support firm-sponsored events and conferences/seminars, including logistics, drafting and distributing invitations, developing and maintaining mailing lists, coordinating internal and external calendars, preparing materials, tracking RSVPs, sharing RSVP updates with partners, handling follow-up communications, and tracking ROI.
  • Conduct research and competitive analysis to identify opportunities to deepen existing client relationships, expand the client base, and increase external and internal visibility.
  • Assist with lead and opportunity tracking for the Northern California region, including helping maintain reports, monitoring follow-up activity, and supporting evaluation of business development outcomes and next steps.
  • Update and maintain the firm's CRM database, including list segmentation, external mailings, invitation and mailing list development, RSVP tracking, and running reports to support events, campaigns, and business development initiatives.
  • Support the Business Development Executive in tracking and analyzing client and prospect opportunities in the CRM system, identifying trends and providing insights to support client development initiatives.
  • Create and maintain compelling credentials for each office, experience lists, and Northern California TPG capabilities content.
  • Support the pitch process, including competitive intelligence, company and market research, coordination of inputs, and maintenance of credentials and capabilities content, to ensure strong intra-practice and sector communication and client service opportunities.
  • Assist in developing customized pitches/RFPs, presentations, and marketing materials.
  • Manage the major award programs aligned to the office or region, including Chambers & Partners and tracking key award opportunities and writing submissions.

Requirements

  • Bachelor's Degree required.
  • Minimum of three (3) years of business development and/or marketing experience in a complex, consultative, and solution-oriented organization, with demonstrated experience in event logistics and coordinating multiple projects and deadlines required.
  • Legal industry experience preferred.

Preferred

  • Legal industry experience preferred.
Foley & Lardner LLP logo

Foley & Lardner LLP

Foley & Lardner LLP stands at the nexus of the Energy & Infrastructure, Health Care & Life Sciences, Innovative Technology, and Manufacturing Sectors. We look beyond the law at the constantly evolving demands facing our clients and act as trusted business advisors to deliver creative, practical, and effective solutions. Our 1,100 lawyers across 27 offices worldwide partner on the full range of engagements from corporate counsel to intellectual property work and litigation support, providing a one-team solution. We are committed to innovative legal services and to the stewardship of our people, firm, clients, and the communities we serve.

Milwaukee, Wisconsin, USA
3K employees (68 in marketing)

Traffic Signals

Monthly Visitors
137.8K
Monthly Google Ads Budget
$3.7K
Traffic Source Mix
Search
48.3%
Direct
43.9%
Referral
6.2%
Social
0.7%
Paid
0.9%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
58 (2% of company)
Median Career Experience
15 years
Median Tenure
4.4 years

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