Responsibilities

• Category Growth Opportunities: Support the Senior Manager in identifying and activating growth opportunities across emerging lifestyle categories
• Partner cross-functionally (merchandising, planning, creative) to help bring category-specific marketing strategies to life
• Monitor competitive landscape and cultural trends to surface insights and inform category storytelling
• Assist in test-and-learn initiatives, including new product launches, trend drops, and emerging category moments
• Contribute to hindsight analysis and help translate learnings into actionable recommendations
• Go-To-Market Strategy: Support the execution of go-to-market strategies across all channels (site, app, social, email, SMS/push, paid media), ensuring alignment from pre-season planning through in-season delivery
• Assist in developing and maintaining Brand Strategy Marketing frameworks and floorset materials
• Help drive promotional storytelling and ensure consistency across digital and store touchpoints
• Execute against trend-driven and cultural moments, including coordinating cross-functional partners and supporting influencer amplification
• Support weekly hindsight-to-action processes and contribute to seasonal and campaign recaps
• Sponsorships & Partnerships: Support the development and execution of brand partnerships, collaborations, and sponsorship opportunities across lifestyle categories
• Assist in coordinating partnership activations across channels, ensuring alignment with brand strategy
• Contribute to research and identification of potential partners
• Support execution of experiential marketing initiatives including store events, pop-ups, and key brand moments
• Special Projects & Brand Initiatives: Support execution of high-priority brand initiatives tied to category expansion
• Partner with store operations to support executional excellence and field communication
• Participate in store visits and help translate insights into actionable recommendations

Requirements

• Bachelor’s Degree in Marketing, Communications, or equivalent preferred
• 2-3 years relevant working experience
• Fashion retail experience a plus
• Creative thinker who can brainstorm innovative ideas
• Excellent organization and time management skills
• Ability to work in a fast-paced environment
• Ability to juggle multiple tasks, projects, and strong prioritization skills to meet deadlines
• Strong presentation, communication, and writing skills
• As a hybrid role, the person in this role will be expected to be in office three days a week

Preferred

• Fashion retail experience a plus
• Creative thinker who can brainstorm innovative ideas
• Excellent organization and time management skills
• Ability to work in a fast-paced environment
• Ability to juggle multiple tasks, projects, and strong prioritization skills to meet deadlines
• Strong presentation, communication, and writing skills
• As a hybrid role, the person in this role will be expected to be in office three days a week

Benefits

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