Specialist, Brand Marketing

Las Vegas, NV (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 5 months ago

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Job Summary

This role centers on coordinating marketing plans, ensuring brand consistency, and collaborating across departments to promote property products and events. It emphasizes strong organization, cross-functional teamwork, and familiarity with multi-channel campaigns. Preferred candidates have project management experience and hospitality or lifestyle marketing exposure.

Job Description

Responsibilities

  • Assist in the creation, coordination, and implementation of marketing plans and programs that increase awareness, support revenue goals, and promote property products and services.
  • Support the creative development process across brand assets—signage, website content, digital and print advertising, email, and collateral materials.
  • Collaborate with internal teams including Hotel Operations, Food & Beverage, Retail, Nightlife, Entertainment, and Casino Marketing, as well as external partners and agencies.
  • Partner with Digital Marketing to activate and traffic strategies across web, social media, CRM, paid digital, and other channels.
  • Help coordinate the development of visual assets, including scheduling photo/video shoots and supporting onsite production needs.
  • Ensure brand consistency across all advertising, collateral, and internal/external communications.
  • Maintain inventory of marketing collateral and ensure files and proofs are organized and archived properly.
  • Support production of property signage (permanent, temporary, and digital) and assist with special event and sponsorship activations.
  • Contribute to guest experience initiatives related to entertainment, activations, opening events, and weekly programming.
  • Utilize personal device/cell phone for work-related operational tasks, communication, and review of company documents.
Resorts World Las Vegas logo

Resorts World Las Vegas

3.5 Glassdoor

Resorts World Las Vegas was developed by Genting Berhad, a publicly traded Malaysian corporation registered with the Nevada Gaming Commission. The company has affiliated operations in the Americas, Malaysia, Singapore, the United Kingdom and the Bahamas. In partnership with Hilton, Resorts World Las Vegas integrates three of Hilton’s premium brands into its resort campus, including Las Vegas Hilton, the resort’s full-service brand; Conrad Las Vegas, Hilton’s lifestyle luxury brand; and LXR, Hilton’s network of independent luxury properties, which operates as Crockfords Las Vegas, Genting’s internationally renowned ultra-luxury brand. Resorts World Las Vegas features 3,506 guest rooms and suites, an innovative, next-generation gaming floor, world-class food and beverage options, a 5,000-capacity theatre, distinct nightlife venues, a curated retail collection of designer and boutique shops and more. The integrated resort weaves time-honored traditions of the international Resorts World brand into the fabric of Las Vegas, introducing a bold, fresh take on hospitality to the city with stunning design, progressive technology and world-class guest service. Resorts World Las Vegas is Sharecare Health Security VERIFIEDTM with Forbes Travel Guide, a verification that ensures the resort has appropriate health safety procedures in place. For more information, visit rwlasvegas.com or find us on Facebook, LinkedIn, Twitter and Instagram.

Founded in 2013
Las Vegas, Nevada, USA
1.5K employees (111 in marketing)
61% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
487.2K
Monthly Google Ads Budget
$56.9K
Traffic Source Mix
Search
45.5%
Direct
39.9%
Referral
9.7%
Social
1.8%
Paid
2.6%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
68 (5% of company)
Median Career Experience
11 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1

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