Special Vehicle Registry - Automotive Marketing

Dearborn, MI (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 7 days ago

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Job Summary

Own the Ford Special Vehicle Registry program and related community outreach, overseeing registrations, image review, events, content, newsletters, and site growth, while coordinating with Campbell Digital Solutions and internal teams to optimize back-end operations and ensure ISO 9001 compliance.

Program and site management
Community storytelling and communications

Job Description

Responsibilities

Management of the Ford Special Vehicle Registry program and website:
Review/approve user registrations and submitted vehicle images, edit images as needed
Promote site by attending Mustang shows and events, reaching out to clubs on social media, and making live and online presentations
Support community storytelling initiatives, including owner features, event coverage and enthusiast content
Coordinate newsletter and email marketing communications to support community engagement and program growth
Develop additional strategies for continued growth of the site
Generate weekly status reports covering site growth and event results
Coordinate agendas, meetings and select client planning sessions
Work closely with Campbell Digital Solutions team to optimize back-end operations of the site
Support the Mustang Enthusiast Communications and Outreach Specialist by carrying out Mustang club and event information updates on the Ford Performance Club Connect website.

Requirements

College degree (Bachelor’s) or in the process of obtaining one
Automotive market and vehicle line knowledge, with an emphasis on Mustang and other high-performance and collectible vehicles
Good interpersonal, presentation and writing skills
Website content management and general computer skills—PowerPoint, Excel, etc.
Extensive social media knowledge and experience
Ability to interact comfortably with event attendees and speak to an audience
Light-to-medium travel required (8 – 12 events per year), including some weekend and evening hours

Campbell Marketing & Communications

Campbell Marketing and Communications, founded in 1982 as Campbell & Co., is located in Dearborn, Mich. The company provides integrated marketing services including public/media relations, training, advertising, direct and experiential marketing, research and brand development. Campbell strives to create a culture of inclusivity by recognizing and valuing the diversity of thoughts, backgrounds, experiences, and cultures of our employees, encouraging their unique abilities, and providing equal opportunities for professional and personal growth.Campbell Marketing and Communications was named one of Metro Detroit’s “101 Best and Brightest places to work,” and for two years has been named to Crain’s “Cool Places to Work” in southeast Michigan.

Founded in 1982

Dearborn, Michigan, USA

123 employees (23 in marketing)

www.campbellmarketing.com