Special Vehicle Registry - Automotive Marketing at Campbell Marketing & Communications | Dearborn, MI | $53K/yr

Campbell Marketing & Communications

Special Vehicle Registry - Automotive Marketing

Dearborn, MI (Hybrid)

$53K/yrMid Level3+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize the Ford Special Vehicle Registry ecosystem from registrations to back-end ops, with event-driven growth and community storytelling at the center.

Manage program ownership: oversee registrations, image approvals, and site maintenance across events and clubs.
Grow and engage the community: events, social outreach, owner features, newsletters, and campaigns with Campbell Digital Solutions on backend workflows.
Measure and iterate: weekly growth reporting, strategic growth initiatives, and cross-team planning with stakeholder sessions.

Job Description

Responsibilities

Management of the Ford Special Vehicle Registry program and website:
Review/approve user registrations and submitted vehicle images, edit images as needed
Promote site by attending Mustang shows and events, reaching out to clubs on social media, and making live and online presentations
Support community storytelling initiatives, including owner features, event coverage and enthusiast content
Coordinate newsletter and email marketing communications to support community engagement and program growth
Develop additional strategies for continued growth of the site
Generate weekly status reports covering site growth and event results
Coordinate agendas, meetings and select client planning sessions
Work closely with Campbell Digital Solutions team to optimize back-end operations of the site
Support the Mustang Enthusiast Communications and Outreach Specialist by carrying out Mustang club and event information updates on the Ford Performance Club Connect website.
Adhere to ISO 9001 and all other company policies, procedures and processes.
Additional Duties May Include:
Assist account staff with research, planning and implementation of client activities and projects.
Support additional Campbell events.

Requirements

College degree (Bachelor’s) or in the process of obtaining one
Automotive market and vehicle line knowledge, with an emphasis on Mustang and other high-performance and collectible vehicles
Good interpersonal, presentation and writing skills
Website content management and general computer skills—PowerPoint, Excel, etc.
Extensive social media knowledge and experience
Ability to interact comfortably with event attendees and speak to an audience
Light-to-medium travel required (8 – 12 events per year), including some weekend and evening hours
A valid driver’s license and clear driving record are required.

Preferred

Experience with website content management systems, social media platforms, and event coordination is strongly preferred.

Campbell Marketing & Communications

Campbell Marketing and Communications, founded in 1982 as Campbell & Co., is located in Dearborn, Mich. The company provides integrated marketing services including public/media relations, training, advertising, direct and experiential marketing, research and brand development. Campbell strives to create a culture of inclusivity by recognizing and valuing the diversity of thoughts, backgrounds, experiences, and cultures of our employees, encouraging their unique abilities, and providing equal opportunities for professional and personal growth.Campbell Marketing and Communications was named one of Metro Detroit’s “101 Best and Brightest places to work,” and for two years has been named to Crain’s “Cool Places to Work” in southeast Michigan.

Founded in 1982

Dearborn, Michigan, USA

123 employees (23 in marketing)

www.campbellmarketing.com