Special Vehicle Registry - Automotive Marketing at Campbell Marketing & Communications | Dearborn, MI | $53K/yr

Campbell Marketing & Communications

Special Vehicle Registry - Automotive Marketing

Dearborn, MI (Hybrid)

$53K/yrMid Level4+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end‑to‑end stewardship of a major automotive enthusiast site, driving growth and engagement through site operations, events, and storytelling while coordinating with an external services partner and maintaining ISO 9001 standards.

Back‑end site operations and content quality: optimize registrations, image reviews, and CMS workflows with Campbell Digital Solutions.
Community growth through events and outreach: represent the program at Mustang shows, clubs, and live/online presentations to expand the audience.
Content strategy and communications: lead owner features, event coverage, newsletters, and updates to sustain engagement and program momentum.

Job Description

Responsibilities

Coordinate back-end site operations with Campbell Digital Solutions to optimize registrations, image reviews, and content management.
Drive community growth by attending Mustang shows, engaging clubs on social, and delivering live/online presentations.
Lead storytelling initiatives including owner features, event coverage, newsletters, and club/event information updates while ensuring ISO 9001 compliance.
Coordinate newsletters and email marketing communications to support engagement and program growth.
Develop additional strategies for continued growth of the site.
Generate weekly status reports covering site growth and event results.
Coordinate agendas, meetings and select client planning sessions.
Support Mustang Enthusiast Communications and Outreach Specialist with Mustang club and event updates on the Ford Performance Club Connect website.
Adhere to ISO 9001 and all other company policies, procedures and processes.
Assist account staff with research, planning and implementation of client activities and projects.

Requirements

3-4 years of marketing, digital communications, community management, or related experience
College degree (Bachelor's) or in the process of obtaining one
Automotive market and vehicle line knowledge, with emphasis on Mustang and other high-performance/collectible vehicles
Good interpersonal, presentation and writing skills
Website content management and general computer skills (PowerPoint, Excel, etc.)
Extensive social media knowledge and experience
Ability to interact comfortably with event attendees and speak to an audience
Light-to-medium travel required (8-12 events/year), including some weekends/evenings
A valid driver's license and clear driving record

Preferred

Experience with website content management systems, social media platforms, and event coordination is strongly preferred.

Campbell Marketing & Communications

Campbell Marketing and Communications, founded in 1982 as Campbell & Co., is located in Dearborn, Mich. The company provides integrated marketing services including public/media relations, training, advertising, direct and experiential marketing, research and brand development. Campbell strives to create a culture of inclusivity by recognizing and valuing the diversity of thoughts, backgrounds, experiences, and cultures of our employees, encouraging their unique abilities, and providing equal opportunities for professional and personal growth.Campbell Marketing and Communications was named one of Metro Detroit’s “101 Best and Brightest places to work,” and for two years has been named to Crain’s “Cool Places to Work” in southeast Michigan.

Founded in 1982

Dearborn, Michigan, USA

123 employees (23 in marketing)

www.campbellmarketing.com