Responsibilities

• Develop and execute marketing campaigns for customer engagement and loyalty programs consistent with Meijer brand strategies.
• Create and manage a “universal” content bank.
• Work in partnership with Category, Loyalty, and cross-functional teams on content, messaging, offers, etc.
• Manage XML’s, Print Files, Media Files, Offer Management, and Image bank management.
• Optimize content by managing frameworks and templates to support the lifecycle customer experience.
• Create content in partnership with the Category Team for various channels such as Mailers/Quad, Owned/Paid Media, etc.
• Oversee customer lifecycle execution, ensuring end-to-end experience mapping with supporting content across the timeline.
• Engage in value and mix strategic planning, including versions and strength of offers, and the mix of omni-channel experiences.
• Develop plans, design, approach, communication, and measures of multiple targeted marketing programs across various customer segments; this includes leadership through all program phases, including financial modeling, process creation, testing, piloting, and scale-up.
• Work with marketing and merchandising leadership to improve the effectiveness of our mPerks personalized rewards program, ensuring maximum value and ROI.

Requirements

• Bachelor’s degree in Marketing, Master’s degree preferred.
• 3+ years of Marketing experience, specifically in Direct, Targeted, Digital, Loyalty, Personalization, and various Customer Engagement programs. CRM experience strongly preferred.
• Experience working with teams and cross-functional partner relationships.
• Ability to help form strategic marketing campaigns and plans.
• Experience in traditional and digital marketing methods and systems.
• Strong presentation skills and comfort leading cross-functional projects.
• Strong organizational, planning, and time management skills with the ability to prioritize multiple/competing projects and assignments.
• Knowledge of customer segmentation and methods.
• Identify areas for improved efficiencies and best practices.
• Strong business acumen.

Benefits

• Weekly pay
• Scheduling flexibility
• Paid parental leave
• Paid education assistance
• Team member discount