Solutions Marketing Specialist

Benton, AR (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Drive go-to-market enablement for ACDI’s tech portfolio by turning complex features into dealer-facing value and leading content briefs.

  • Own marketing initiatives across ACDI’s technology and software portfolio.
  • Translate technical capabilities into clear sales messaging for dealers and end users.
  • Develop briefs and requirements for content, design, video, and digital deployment.

Job Description

Responsibilities
  • Support marketing initiatives across ACDI’s portfolio of technology and software solutions
  • Partner with internal product managers and external vendors to stay current on roadmaps, features, and positioning
  • Translate technical capabilities into clear business value for dealers and end users
  • Recommend campaign themes, promotions, and go-to-market motions
  • Develop briefs and requirements for content, design, video, and digital deployment
  • Ensure sales teams have current presentations, one-pagers, talk tracks, and competitive positioning
  • Identify gaps in enablement and propose solutions
  • Support product launches, updates, and partner communications
  • Participate in recurring meetings with vendors and internal stakeholders
  • Monitor market activity and provide feedback from the field to product teams
  • Collaborate with marketing automation resources to bring campaigns to market
  • Maintains a complete understanding of and adheres to all ACDI policies, procedures, and processes
  • Contributes to team effort by accomplishing related results as needed
  • Maintain a positive organizational culture while upholding ACDI's mission, vision, and core values
  • Understand and successfully accomplish the established goals and objectives outlined in the marketing strategy plans
Requirements
  • Bachelor's degree in marketing, communications, business, or related field and a minimum of 3+ years of experience in product marketing, portfolio marketing, or solution marketing, or equivalent combination of education and experience
  • Experience working with technology or software solutions
  • Ability to translate complex information into practical sales messaging
  • Experience collaborating with cross-functional teams and external partners
  • Strong presentation and communication skills
  • Must be able to stand or sit for prolonged periods of time
  • Must be able to lift 15 pounds
  • Ability to travel up to 10% annually or as needed, and fly on a commercial airliner if needed
  • May be required to furnish a passport or other identity documents for international travel
Preferred
  • Experience supporting B2B or channel sales organizations is a strong plus
  • Strong professional communication skills (via phone, email, and in-person)
  • Strategic thinking with strong execution follow-through
  • Project coordination and collaboration
  • Experience exercising discretion and confidentiality with sensitive company or team information
ACDI - Access Control Devices, Inc. logo

ACDI - Access Control Devices, Inc.

3.7 Glassdoor

Access Control Devices, Inc. (ACDI) delivers world-class integrated software and hardware solutions through proven innovation, service, and culture. Since 1994, our reseller partners have trusted ACDI to provide industry-leading capture, print management, and cost-recovery solutions to streamline the document lifecycle. ACDI solutions drive efficiency and productivity for thousands of organizations through global channel distribution and partnerships with the most prominent copier and printer manufacturers.

Founded in 1994
Benton, Arkansas, USA
197 employees (9 in marketing)
90% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
28.9K
Traffic Source Mix
Search
36.6%
Direct
40.8%
Referral
6.4%
Social
14.8%
Paid
1.3%

Headcount Trend

Current headcount: ~197

Marketing Team

Marketing Team Size
5 (3% of company)