Responsibilities

• Partner with Sales and CX leaders to identify deal-blockers, recurring objections, and competitive losses, and help build the sales plays, talk tracks, and enablement content that move deals forward
• Create, maintain, and continuously refresh the core sales toolkit: pitch decks, solution briefs, ROI frameworks, objection-handling guides, and vertical-specific assets
• Support pre-sales requests on active deals with tailored content and prospect-specific positioning that help advance and win opportunities
• Produce custom video prototypes that demonstrate the SundaySky platform for specific prospects – used by sellers in pitches, demos, and follow-ups
• Deliver enablement programs (live sessions and on-demand content) that make sellers fluent in our solutions, our ICP, and our competitive positioning
• Build deep knowledge of SundaySky’s ICP – the priorities, regulatory dynamics, customer journeys, and buying processes of banks, financial services firms, and insurers
• Translate SundaySky’s platform capabilities into industry- and use-case-specific solution narratives (e.g., onboarding, client retention)
• Partner with Demand Gen on GTM strategy: segments to prioritize, messages to lead with, and how to align campaigns, content, and sales motions
• Build and maintain buyer and user personas that inform messaging, content, and sales conversations across the funnel
• Own product and feature launch messaging – translating roadmap and release notes into customer-facing value propositions, with the supporting collateral, enablement, and external content to match
• Help maintain SundaySky’s core messaging framework and ensure consistent application across website, sales content, campaigns, and partner materials
• Serve as the marketing team’s in-house expert on the SundaySky platform – hands-on enough to build prototypes, shape demos, and translate product capabilities into buyer outcomes
• Own SundaySky’s competitive intelligence program and translate intel into actionable battlecards, win/loss insights, and positioning guidance
• Support partner enablement by ensuring key partners have access to current positioning and relevant collateral