Responsibilities

• Develop and evolve social media strategies across multiple brands, channels, and audience communities.
• Partner with internal stakeholders to define channel-specific goals, engagement strategies, and audience growth plans.
• Identify opportunities to improve content performance, audience engagement, and overall social media effectiveness.
• Analyze social media trends, platform updates, and emerging opportunities to inform strategic recommendations.
• Create written recommendations and action plans based on campaign performance and audience insights.
• Develop, launch, manage, and optimize paid social campaigns across major social platforms.
• Manage six-figure-plus campaign budgets while ensuring alignment with business goals and performance targets.
• Conduct campaign QA, troubleshooting, and optimization throughout campaign lifecycles.
• Develop and execute testing strategies, including audience segmentation, creative testing, pacing adjustments, and performance optimization.
• Monitor campaign results and implement continuous improvements to maximize ROI.

Requirements

• 4–5+ years of social media marketing experience.
• Proven experience developing and executing paid social media campaigns with six-figure-plus budgets.
• Expert-level knowledge of Meta Ads Manager and Meta Business Suite.
• Hands-on experience using Sprinklr for social media management, publishing, monitoring, community engagement, and/or reporting.
• Strong background in social media strategy, content development, community management, and audience engagement.
• Experience analyzing campaign performance data and translating insights into actionable recommendations.
• Experience managing both paid and organic social media programs for a large consumer brand, publisher, media company, or similarly complex organization.
• Strong communication, collaboration, and stakeholder management skills.
• Ability to balance strategic thinking with hands-on execution.
• Entrepreneurial mindset with a proactive, solutions-oriented approach.
• Legal authorization to work in the U.S. is required.

Nice to Have

• Experience supporting large consumer brands, media organizations, publishers, or content-driven businesses.
• Experience with social media management and workflow tools such as Airtable, Monday.com, Asana, or similar platforms.
• Experience creating or directing short-form video content.
• Strong understanding of emerging social media platforms, audience trends, and content best practices.