Responsibilities

• Own the development of social strategy deliverables across assigned brands and campaigns, with senior support where needed.
• Define platform roles, content opportunities, audience behaviors, and campaign recommendations.
• Translate trends, social listening, and performance data into actionable insights and POVs.
• Develop social-first briefs with clear insight, inspiration, and strategic direction.
• Partner with creative teams to ensure ideas are platform-native, culturally relevant, and strategically sound.
• Partner with analysts to use LLMs to develop automated social reports highlighting KPIs, benchmarks, and learnings and develop social reporting narratives with actionable takeaways and next steps.
• Contribute to integrated campaign planning across organic, paid, influencer, and earned social.
• Review social calendars, content plans, and campaign outputs to ensure work ladders back to strategy.
• Present strategic recommendations to clients and internal teams.
• Partner with and provide day-to-day direction to social marketing managers on content planning and priorities.

Requirements

• 3–5 years of experience at an agency or in-house in a social strategy, content strategy, or community management role.
• Strong understanding of social platforms, content formats, audience behaviors, creators, and emerging trends.
• Ability to identify cultural and platform opportunities and determine their relevance for brands.
• Ability to turn research, data, and social signals into clear strategic recommendations.
• Experience building or supporting social strategies for campaigns, always-on content, and channel-specific initiatives.
• Strong creative instincts and an understanding of what makes content feel social-first.
• Comfort reviewing performance data and pulling out key learnings, implications, and optimization opportunities — and turning that into an action-oriented report.
• Strong written, verbal, and visual communication skills.
• Ability to collaborate across creative, media, analytics, account, influencer, production, and client teams.
• Confidence contributing to presentations, briefs, and strategic discussions.