Responsibilities

• Develop and bring to life groundbreaking social media strategies for clients across various industries
• Collaborate with clients to understand their business goals and objectives, and develop a social media plan to support them
• Stay up-to-date with the latest social media trends and technologies, and incorporate them into strategies
• Create and manage content calendars for clients, including writing and editing copy
• Collaborate with cross-functional teams, including creative, media, and analytics, to develop and execute campaigns
• Measure and report on campaign performance and make recommendations for content optimization
• Act as a primary point of contact for clients, and manage relationships with key stakeholders
• Support and collaborate with junior team members, sharing knowledge and best practices
• Create social-first campaigns, not social-only campaigns
• Provide inspiration and ideas to creative teams as they begin the creative development process; act as a partner and sounding board during the creative process

Requirements

• 2-4 years of experience in social media strategy and management
• Strong understanding of social media platforms and technologies
• Experience with paid media across social channels and an understanding of how paid and owned work together to drive greater impact
• Excellent written and verbal communication skills
• Experience with social media analytics and reporting
• Experience distilling down big data into digestible insights for both client teams and internal teams
• Experience in an agency environment
• Education in Marketing, Communications, or a related field
• Experience collaborating with cross-functional teams and contributing to team success
• The ability to craft insightful social strategies and briefs that support creative in developing big brand ideas