Social Platforms Director

Detroit, MI (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive cross-platform social strategy for Michigan student mobilization and lead a digital team in a fast-paced electoral environment.

  • Own cross-platform strategy for Instagram, TikTok, and emerging platforms.
  • Must-have: 3+ years of digital campaigns, political advocacy, or social media strategy with staff leadership.
  • Standout: Oversees 25–50+ Content Creator Fellows and leads platform response during breaking political moments.

Job Description

Responsibilities

  • Own cross-platform strategy for Instagram, TikTok, and emerging platforms
  • Set posting cadence benchmarks and growth targets by campus tier
  • Monitor analytics daily and adjust strategy in real time
  • Lead experimentation on trends, formats, and platform shifts
  • Directly manage Social Media Managers
  • Oversee performance, workflow, and content quality
  • Implement systems for approvals, publishing, and rapid response
  • Coach team members to improve political messaging and platform fluency
  • Oversee digital alignment across 25–50+ Content Creator Fellows
  • Set quality control standards and ensure message discipline

Requirements

  • 3+ years of experience in digital communications, political campaigns, advocacy, or social media strategy
  • Experience managing staff or leading a digital team
  • Deep understanding of Instagram and TikTok growth mechanics
  • Strong political instincts & ability to translate complex issues into culturally fluent content
  • Highly organized and systems-oriented
  • Comfortable operating in a fast-paced, high-pressure electoral environment
  • Passionate about youth civic engagement and student-led power

Preferred

  • Experience scaling multi-account digital programs
  • Advanced analytics and dashboard experience
  • Experience managing fellowships or creator networks
  • Background in Michigan politics or youth organizing

Benefits

  • generous benefits package
For Michigan logo

For Michigan

We work to empower students to take leadership in their community to increase youth civic engagement in the democratic process.

Founded in 2024
21 employees (3 in marketing)

Traffic Signals

Monthly Visitors
555
Traffic Source Mix
Search
35.8%
Direct
41.5%
Referral
12.2%
Social
8.7%
Paid
0.8%

Headcount Trend

Current headcount: ~21

Marketing Team

Marketing Team Size
3 (14% of company)