Social Performance Specialist at Shutta | New York, USA

Shutta

Social Performance Specialist

New York, USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end social performance initiatives by owning campaigns, hypotheses, and KPI targets across Meta and other platforms, while mentoring a junior team.

Must-have: 2–3 years in Performance Marketing with agency experience.
Standout: Strong ability to translate data into actionable insights and lead a small team.

Job Description

Responsibilities

Deep Research: Lead analysis on User Personas, competitors, and market trends to define the client’s competitive edge.
Campaign DNA: Design conversion funnels, logic flowcharts, and implementation timelines.
Hypothesis Management (HDD): Formulate clear "If/Then" research hypotheses before every launch.
KPI Setting: Establish challenging yet realistic performance targets (CPA, ROAS, CR, VALUE).
Platform Mastery: Direct management of Meta Ads Manager and other social platforms (TikTok, LinkedIn, etc.).
Advanced Setup: Conduct audience research (Custom/LAL), exclusion mapping, and optimal campaign structuring.
Multi-layer Optimization: Beyond budget, optimize the entire journey from ad creative to post-click experience.
Compliance & Tracking: Own the tracking setup and ensure all ads strictly follow platform policies.
Creative Direction: Translate strategy into high-impact Creative Briefs for Designers and Creators.
Audit & Approval: Review and approve monthly Content Calendars. Ensure "the Body" (content) perfectly matches "the Soul" (performance strategy).

Requirements

Experience: 2-3 years in Performance Marketing (Agency experience preferred).
Technical: Deep understanding of Meta/TikTok algorithms and analytics (CPM, CTR, CR, AOV, LTV).
Systemic Thinking: Proficient in using Flowcharts/Mindmaps to organize complex information.
Mindset: High Coachability: Ready to unlearn old habits and embrace the professional CNS framework.
Mindset: Proactive Curiosity: Identifying system errors and account issues before clients or managers even notice.
Mindset: Agile Mindset: Pivoting campaigns instantly based on real-time market signals.
Mindset: Collaborative Spirit: Leading by example to ensure team-wide progress and psychological safety.

Shutta

TRANSFORMATION IS MORE THAN JUST TECHNOLOGYDigital transformation integrates technology into all areas of a business, but, more fundamentally, it is a cultural change. It requires organizations to continually challenge the status quo and get comfortable with failure and change, through agile experimentation that is driven by data insights.From its beginnings as a novelty app, Shutta has developed into a fast-growing digital transformation company with global reach.Through our in-house teams and our long-term partnerships across Vietnam, Hong Kong, Australia, United Kingdom and Spain, we are diverse, equipped with the widest range of digital skills, and culturally astute.Through our brands and partnerships, we deliver a full suite of digital marketing optimisation services, IT solutions, and operate a suite of in-house mobile and web apps.Our origins as a tech startup means we strive to remain agile: our local and global teams are seamlessly connected, we are quick to respond, we make time differences work to our advantage, and as true tech-heads, we have been managing cross-border projects since 1997.Our quarter of century of experience in software development and implementation means we have been able to develop a cross- disciplinary methodology to structure any digital transformation project.

Founded in 2015

CHN

18 employees (8 in marketing)

shutta.co