Responsibilities

• Lead day-to-day contact for assigned client accounts and optimize campaigns to meet and exceed client goals.
• Manage day-to-day social media strategy and execution across platforms including Instagram, Facebook, LinkedIn, and TikTok.
• Create and manage organic social calendars and content strategies.
• Plan, launch, optimize, and report on Meta/TikTok advertising campaigns.
• Monitor campaign performance and provide actionable insights on engagement, lead generation, ROAS, conversions, and audience growth.
• Coordinate influencer marketing campaigns, including outreach, contract negotiation, affiliate tracking, relationship management, deliverables, and reporting.
• Serve as a client-facing point of contact for assigned accounts, leading internal and client meetings with agendas, recaps, and activity reporting.
• Partner with creative teams to develop platform-specific content, ad creative, and campaign messaging.
• Stay current on platform updates, trends, and best practices in social media and digital marketing.

Requirements

• 3–5 years of digital marketing and social media experience, preferably within an agency environment.
• Proven experience managing both organic social media and paid Meta/TikTok campaigns for clients.
• Experience executing influencer marketing campaigns and managing influencer relationships.
• Strong understanding of social media analytics, KPIs, and performance reporting.
• Excellent written and verbal communication skills.
• Highly organized project management skills with the ability to manage multiple accounts and deadlines simultaneously.
• Collaborative mindset and strong client service, organizational and project management skills.
• Experience with Google Ads is a strong plus.
• Ability to adapt to a changing work environment.

Preferred

• Meta Certified Digital Marketing Associate or similar Meta certification preferred.
• TikTok Certification preferred.
• Experience with Google Ads is a strong plus.
• Video editing capability a strong plus.

Benefits

• Remote position - may be required to work in the Red Bank, NJ office from time to time for certain trainings and meetings.
• Flexible working schedule.
• Flexible PTO.
• Health, dental, and vision insurance.
• 401k retirement savings.
• Fitness allowance.
• Incentive bonus program.
• Summer Fridays.
• Continued training and professional development.
• Virtual team events.