Social Media/Tik Tok manager at Skinn Cosmetics | Rancho Mirage, CA

Social Media/Tik Tok manager

Rancho Mirage, CA (Unknown)

Salary Not AvailableMid LevelPart time

Posted 2 months ago

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Job Summary

Own the front line of social storytelling for the brand on TikTok and beyond, turning audience insights into creator-ready content, calendar discipline, and measurable engagement growth.

Content ownership: plan, produce, and publish video and graphic content that fits brand identity and resonates with target audiences.
Channel strategy: tailor TikTok and other platform strategies, manage posting cadence, and drive active community engagement.
Measurement and optimization: stitch analytics from Google Analytics and platform insights to iterate on creative and distribution for better engagement and ROI.

Job Description

Develop and execute innovative social media strategies tailored for TikTok and other platforms to increase follower engagement and brand recognition.
Create, curate, and manage high-quality content including videos, graphics, photography, and written posts that align with brand identity.
Utilize tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce visually compelling content that captures attention.
Monitor social listening channels to gather insights on audience preferences, trending topics, and competitor activity for informed content planning.
Manage social media calendars using applications such as Hootsuite or Buffer to ensure consistent posting schedules.
Analyze web analytics and social media metrics using Google Analytics and platform-specific insights to measure campaign performance and optimize strategies.
Collaborate with public relations teams to maintain positive brand reputation through proactive relationship management and crisis communication when needed.
Implement Facebook Advertising campaigns to target specific audiences effectively while tracking ROI for continuous improvement.
Engage actively with followers by responding to comments, messages, and inquiries promptly to foster community loyalty.
Stay current on industry trends related to social media marketing, video editing techniques, keyword research, e-commerce integrations, and branding best practices.

Proven experience managing social media accounts with a focus on TikTok marketing; portfolio of successful campaigns preferred.
Strong proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
Knowledge of social listening tools and techniques to monitor brand sentiment and industry trends effectively.
Familiarity with social media management platforms like Hootsuite or Buffer for scheduling and analytics reporting.
Experience in digital marketing strategies including SEO (Search Engine Optimization), Facebook Advertising, web analytics, keyword research, and branding.
Ability to produce engaging video content through video editing skills; familiarity with photography is a plus.
Excellent proofreading skills with an eye for detail to ensure high-quality content output.
Strong relationship management skills for collaboration across teams including public relations, marketing, and e-commerce units.
Self-motivated with the ability to work independently in a fast-paced environment while managing multiple projects simultaneously. Join us as we harness the power of social media marketing to tell compelling stories that resonate worldwide! This paid role is perfect for passionate digital creators eager to make a meaningful impact through innovative content strategies on TikTok and beyond.