Social Media Web Analyst

Philadelphia, PA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive social media and website programs to support daily operations, branding and customer engagement across multiple channels.

  • Must-have: 2–4 years of website maintenance/ development and social media experience.
  • Strong CMS/analytics skills with tools like Google Analytics, WebTrends, and platforms such as SharePoint.
  • Proven ability to manage multiple complex projects with cross-functional partners and KPIs.

Job Description

Responsibilities

  • Manage and execute all aspects of Social Media and Website development and maintenance, including: Develops and edits content for the social media landscape.
  • Provides ongoing guidance to partner organizations (customer service, human resources, etc.) on how to use social media in support of daily operations and customer-focused campaigns.
  • Stays current with all social media industry developments and best practices.
  • Manages social media campaigns against defined success metrics.
  • Create, edit, manage and post online content.
  • Adhere to the company digital user experience standards and guidelines – including usability, graphic design, branding, information architecture, navigation, content and functionality.
  • Apply best practice principles of usability, graphic design, online customer self-service, communications, and marketing.
  • Apply understanding of customer needs, business/functional requirements, company Web and Social Media standards and guidelines and IT capabilities in the design and development and/or implementation of Web technologies.
  • Creates new site / service development, including assisting with requirements gathering, creating functional site prototypes, and testing.
  • Collaborate with all business areas and other team members to produce compelling Web and Social Media content.

Requirements

  • Bachelor's degree, preferably in communications, marketing or business administration, plus 2-4 or more year's related job experience.
  • 2-4 years' experience performing website maintenance and/or developing websites, or the equivalent combination of formal education/training/experience.
  • Minimum of two (2) years experience using social media tools for blogging, micro-blogging (Twitter), online social interaction (Facebook), online media sharing (YouTube), social media monitoring, and Web site analytics.
  • In lieu of degree, 3-6 years of relevant experience
  • General proficiency in standard software applications:
  • Working knowledge of Microsoft Office SharePoint Services (MOSS)
  • Microsoft Office (Outlook, Word, PowerPoint, Excel, and Visio)
  • Adobe Creative Suite 4 (or higher) including Photoshop, Flash, Dreamweaver, Acrobat
  • XHTML
  • CSS
  • JavaScript
  • Web Traffic Reporting Tools (WebTrends and Google Analytics)
  • Basic operating system functions: mapping drives, installing applications, browser operation
  • Thorough understanding of all social media channels, tools, etiquette, best-practices, and metrics.
  • Familiar with industry standard management tools and third-party services such as Jive, Cision, Radian6, Hootsuite, etc.
  • Demonstrated superior writing and presentation skills.
  • Demonstrated ability to handle a variety of complex communication projects simultaneously; on budget and on deadline.
  • Demonstrated strategic thinking; ability to see the big picture and small details equally.

Preferred

  • Design, create, and publish high-quality digital content across websites and applications, ensuring alignment with organizational goals and branding standards.
  • Lead and manage content teams with cross-functional partners to ensure content accuracy and timeliness.
  • Proficiency with CMS, SEO best practices, HTML, CSS, and web analytics tools.
  • Optimize web content to improve search engine visibility and user engagement.
  • Ensure web content complies with standards, accessibility, and privacy policies.
  • Experience executing User Acceptance Testing (UAT) for pre- and post-deployment validations.
  • Strong communication, problem-solving, and leadership capabilities in fast-paced environments.
  • Solid understanding of digital trends, UX principles, and content strategy.
  • Experience leveraging AI and automation to enhance content management.

Benefits

  • Annual salary will vary based on a candidate’s skills, qualifications, experience, and other factors: $60,000.00/Yr. – $82,500.00/Yr.
  • Annual Bonus for eligible positions: 10%
  • 401(k) match and annual company contribution
  • Medical, dental and vision insurance
  • Life and disability insurance
  • Generous paid time off options, including vacation, sick time, floating and fixed holidays
  • Employee Assistance Program and resources for mental and emotional support
  • Wellbeing programs such as tuition reimbursement and fitness reimbursement
  • Referral bonus program
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PECO

4.2 Glassdoor

Advancing smart energy to provide safe, reliable, affordable and clean energy and energy services for our customers and the communities we serve.With a history of more than 130 years of service to the Greater Philadelphia region, PECO has a long-standing commitment to a culture of excellence. Formerly, Philadelphia Electric Company, PECO was incorporated in 1902 but finds it origins in The Brush Electric Light Company of Philadelphia, which was formed in 1881. One of the oldest and largest utility companies in the United States, PECO has its origins in the work of Thomas Edison.As invention brought new conveniences, population grew and industry developed, PECO grew to meet the increasing demand of its customers. The history and evolution of electricity and natural gas development, distribution and consumption suggests that demand for both will continue to increase. PECO is the steward of efforts to help customers make better choices about energy usage and is focused on setting the example as an environmental leader.Our company's legacy is one of innovation and commitment to learning. It is also about a commitment to people, our customers.

Philadelphia, Pennsylvania, USA
2.4K employees (69 in marketing)
94% recommend to a friend
95% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$38.1K
Traffic Source Mix
Search
26.4%
Direct
69.4%
Referral
3.1%
Social
0.5%
Paid
0.4%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Median Career Experience
27 years
Median Tenure
17.6 years

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