Responsibilities

• Creator Sourcing & Outreach: Actively prospect and pitch micro-creators on platforms like TikTok, Instagram, and Insense who authentically document their health and weight-loss journeys.
• Roster Management & "HR": Negotiate retainer and affiliate contracts. Transition one-off transactions into a retained roster of 20 to 50+ consistent creators.
• Creative Direction & Coaching: Act as a director for your creator roster. Review raw video submissions, provide constructive feedback on hooks and pacing via Loom, and train creators on direct-response marketing principles.
• Asset Pipeline Management: Maintain flawless CRM hygiene (Notion/Google Sheets) to track deliverables and organize Google Drive folders so our media buying team has instant access to approved assets.
• Organic Social Administration: Create, schedule and publish content across Instagram, TikTok, and Facebook. Actively manage the community by responding to all DMs and comments within a 24-hour window.

Requirements

• Proven professional background in Influencer Marketing, UGC Management, or Social Media Management within the e-commerce health, wellness, or beauty niches.
• Exceptional understanding of direct-response video frameworks. You must know exactly what makes a video convert (scroll-stopping hooks, pacing, visual storytelling, and clear CTAs).
• Strong operational discipline. You must be highly proficient in managing complex CRMs, tracking affiliate links, and maintaining digital asset pipelines.
• Excellent communication and coaching skills. You must be comfortable giving direct, constructive feedback to external creators to improve their content quality.
• Deep empathy and understanding of our core demographic (US-based women, 45+ navigating health and weight-loss journeys) to ensure all brand communications and creator sourcing are highly authentic.

Benefits

• Full-Time & Long-Term: We are looking for a dedicated partner to grow with us over the long horizon, not a short-term freelancer.
• 100% Remote & Flexible Hours: Work from anywhere in the world. We operate on a strict output-and-impact basis—we care about your results, not the hours you clock in.
• Young, International Team: You will be joining a driven, dynamic, and globally distributed team that values innovation, speed, and autonomy.
• System Ownership: You will be handed the keys to our creator pipeline and trusted to build, optimize, and manage the systems.
• Flexible schedule
• Professional development assistance