Responsibilities

• Strategize and grow ASUS's brand presence across all major social media & community platforms, drive consistent brand voice, audience engagement, and account health.
• Develop quarterly content strategies and manage publishing calendars, initiate campaign aligned to brand priorities, and product launches.
• Coordinate content production including copywriting, creative briefs, photography, video and short-form content.
• Identify, recruit, and manage relationships with relevant KOLs, influencers, creators and brand ambassadors. Negotiate partnerships, campaign deliverables, timeline and budgets. Build long-term relationships.
• Stay up to date on social media trends, platform updates, competitive analysis and best practices.
• Support go-to-market planning for new product launches and coordinate campaign execution across internal teams and agency partners.
• Manage social account growth, community SOV, campaign execution through performance analysis and reporting.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field with 5+ years of experience in social media marketing, influencer marketing, or brand marketing — preferably in consumer tech or lifestyle.
• OR associate degree with 8+ years of experience as above.
• Deep understanding of social media and influencer marketing, with a proven ability to translate data and trends into actionable strategy.
• Excellent communicator with experience managing cross-functional stakeholders, agency partners, and external creator relationships.
• Highly organized and adaptable, with the ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Self-starter who takes ownership independently, anticipates problems, and brings proposed solutions.

Preferred

• Bonus: hands-on content creation experience, such as scripting, on-camera, or short-form video direction, and familiarity with influencer management tools and analytics platforms.