Social Media Strategist at X.O. Continental | New York, USA

Social Media Strategist

New York, USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Drive social strategy and client management for multi-brand accounts within a small-agency setup.

Own monthly social strategy, content calendars, and briefs for execution teams.
Must-have: 2-4+ years in social media strategy or client-facing roles.
Standout: Agency context with cross-functional teams and upsell opportunities.

Strategy & Creative Direction
Build monthly social media strategies aligned to client goals (awareness, leads, traffic)
Client Management
Serve as the primary point of contact for assigned clients
Run client check-ins (weekly/bi-weekly/monthly depending on account)
Manage approvals, feedback, and expectations with professionalism and clarity
Identify upsell opportunities and additional needs (as appropriate)
Reporting & Performance
Deliver monthly performance reports with insights (what worked, what didn’t, what we’re changing)
Track KPIs and turn data into clear next steps and recommendations

Monitor competitor activity and share strategic takeaways
Collaboration & Workflow
Work closely with our execution team (social media manager/coordinator, designer, video support)
Maintain organized systems for briefs, approvals, deadlines, and asset handoff
Communicate priorities early to avoid last-minute rushes
Develop campaign concepts, content pillars, and creative themes
Create content calendars and detailed briefs for the execution team (hooks, angles, captions direction, shot lists where needed)
Ensure brand voice consistency and platform-appropriate content direction (IG/TikTok/Facebook/LinkedIn as needed)
Review content before publishing to maintain quality and alignment

2-4+ years in social media strategy and/or client-facing account management (agency experience preferred)

Meta Business Suite
Basic familiarity with Canva/creative tools (for feedback/review, not heavy design work)
Strong understanding of major social platforms and content best practices
Excellent communication skills (client-facing, written, and verbal)
Strong creative judgment and ability to generate content ideas that align with business goals
Comfortable with reporting, insights, and presenting recommendations
Highly organized, detail-oriented, and deadline-driven