Own multi-location social with a strategic, brand-forward approach that blends local activation with national identity.

• Develop and execute StorQuest’s social media strategy aligned to brand goals and local campaigns.
• Maintain an editorial calendar to plan daily, weekly, and monthly content.
• Highlight brand pillars (adventure, lifestyle, community) in organic and paid social campaigns.
• Align social with national identity while preserving market personality in each location.
• Revamp the Influencer program with measurable, strategic objectives.
• Concept, write, and design engaging content across photo, video, copy, stories, and reels for each platform.
• Source location-specific content featuring local events, partnerships, and customer stories.
• Collaborate with design, photography, and video teams to produce high-quality assets.
• Leverage user-generated content, influencer collaborations, and partnerships to expand reach and authenticity.
• Update website images and headlines as needed.
• Monitor, moderate, and respond to comments, messages, and reviews in a timely, brand-consistent manner.
• Actively engage with local community pages and influencers to build market-specific brand awareness.
• Support stores in creating content from local events, sponsorships, and charitable initiatives.
• Coordinate with Field Marketing Managers to drive foot traffic and engagement in target cities.
• Track social performance metrics with VP Marketing to inform strategy across reach, engagement, conversions, and audience growth.
• A/B test creative and messaging to optimize content effectiveness.
• Stay updated on emerging platforms and best practices to stay ahead of trends.
• Partner with marketing to support store openings, promotions, and community events.
• Align with PR, email, and paid media teams for integrated campaigns.
• Support crisis communication and brand reputation management on social channels.