Social Media Strategist

Salt Lake City, UT (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 10 hrs ago

Job Summary

Own and orchestrate a luxury real estate social media program for advisors, translating goals into content, coordinating with design and production, executing high-quality posts, and guiding paid campaigns while maintaining flagship client service and cross-team collaboration.

  • Lead content strategy and planning for advisor brands
  • Coordinate cross-functional teams to produce social assets and campaigns
  • Manage paid social campaigns and performance reporting

Job Description

Responsibilities

  • Real Estate Advisor Coordination & Communication
  • Serve as the primary point of contact for the advisors for whom you are ultimately accountable in service quality and experience.
  • Exceptional client service mindset with the ability to proactively manage relationships, build trust and navigate varying personalities and communication styles.
  • Maintain consistent communication via email, chat, phone and scheduled check-ins.
  • Translate advisor goals into actionable social media strategies and content plans.
  • Educate advisors on social media best practices, platform updates and ad performance insights.
  • Content Strategy & Planning
  • Develop custom monthly social media content calendars tailored to advisor brand voice and business goals.
  • Coordinate with creative team when necessary for graphic design and video assets.
  • Adapt Summit Sotheby's International Realty's global branding and corporate profiles to each advisor’s personal market presence.

Requirements

  • Bachelor's degree in Marketing, Communications or related field preferred.
  • Minimum 2 years in a social media or digital content role; real estate or luxury brand experience a plus.
  • Proficiency in Meta Business Suite, Hootsuite, Capcut, and photo/video editing tools.
  • Strong writing and editing skills with a focus on tone, clarity and luxury positioning.
  • Experience filming and editing short-form video content for Instagram Reels, Stories and Facebook.
  • Experience developing and managing personal brands for professionals, entrepreneurs, executives, or real estate advisors preferred.
  • Ability to interpret social media performance metrics and translate data into actionable recommendations.
  • Knowledge of paid advertising platforms, targeting strategy and performance tracking.
  • Demonstrated ability to manage client relationships with accountability for service quality, responsiveness, strategic execution and business objectives, not solely follower growth or viral performance.
  • Ability to manage multiple advisor accounts with professionalism, warmth and discretion.

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Social Media Strategist

Summit Sothebys International Realty · Salt Lake City, UT · On-site