Social Media Strategist at REYS | USA

Social Media Strategist

USA (On-site)

$89K/yr - $109K/yr (Est.)Mid Level3+ years expPart time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive social media for a DTC beauty/wellness brand with multi-platform publishing and community engagement.

Own publishing and community engagement across Instagram, TikTok, YouTube, and Facebook
Must-have: 3+ years managing social for a DTC beauty, wellness, or lifestyle brand
Standout: able to translate trends into short-form content with CapCut edits and collaborate with editors

Review inbound social messages daily, respond to basic questions, and escalate more nuanced conversations when needed
Track relevant trends, memes, formats, and cultural moments for the founders to react to
Engage with our community through thoughtful commenting and replies
Manage our presence across Instagram, TikTok, YouTube, and Facebook
Publish content across core social platforms
Make quick-turn video edits in CapCut when needed, or coordinate with our editor
Help manage UGC workflows
Support affiliate relationships and outbound outreach to potential ambassadors
Support high-level growth planning and social execution
Ideate new content concepts and campaign angles

Have 3+ years of experience managing social for a DTC beauty, wellness, or lifestyle brand
Fluent in English
Strong understanding of Instagram and TikTok algorithms
Passionate about skincare and health
Comfortable translating scientific concepts into clear, engaging, digestible content
Able to edit simple videos yourself, and work seamlessly with our REYS video editor
Organized, proactive, and highly responsive
Have experience drafting scripts, jumping on trends, and creating social media strategy
Detail-oriented, and a self-starter