Social Media Strategist at QVC | West Chester, PA

QVC

Social Media Strategist

West Chester, PA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive QVC's social strategy across platforms, owning daily content, community engagement, and cross-functional collaboration to translate trends into timely campaigns.

Own daily posting, campaign creation, and calendar across major social platforms.
Must-have: 2+ years in social media or marketing with hands-on platform fluency.
Standout: cross-functional collaboration across Marketing, Merchandising, Content, and Analytics.

Job Description

Responsibilities

Develop and implement the social media strategy in support of QVC's brand priorities across platforms including Facebook, Instagram, TikTok, X, YouTube, Pinterest, and more
Monitor brand, vendor, competitor, & influencer conversations utilizing social listening tools; translate insights into active community engagement and timely responses
Develop engaging, on-trend campaigns; responsible for daily posting and content creation across QVC's social platforms; maintain editorial calendar
Work cross-functionally with Marketing Accounts, Merchandising, eCommerce, Content Production, Host/Talent, Analytics, and Performance Marketing teams
Provide direction and feedback on static image and video content strategy
Analyze daily, weekly & monthly reporting to inform strategy across all social platforms; monitor pages for content & community building opportunities

Requirements

BA/BS in marketing, communications, merchandising, or related field; or equivalent experience
At least 2 years business experience in social media or marketing environment (role is generally for someone beyond Social Media Coordinator)
Digital native with strong familiarity with Facebook, Instagram, TikTok, X, YouTube, Pinterest; aware of trending pop culture and digital marketing
Experience with Meta Business Suite preferred
Knowledge of social media calendar, scheduling, and reporting platforms preferred (Airtable, Adobe Analytics, Sprout, Sprinklr, Bazaarvoice Vibe, etc.)
Experience with photography/photo editing (Adobe Photoshop) and videography/video editing (Adobe Premiere Pro, CapCut) and in-app editing preferred

Preferred

Social content creator (on-camera and off) - a plus!

Benefits

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts!
In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC

3.4 Glassdoor

QVC® empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via 13 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV.QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community. If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!

Founded in 1986

West Chester, Pennsylvania, USA

9.3K employees (1,424 in marketing)

careers.qvcgrp.com

49% recommend to a friend

64% CEO approval