Responsibilities

• Develop social media strategies that align with client goals, audience insights, brand positioning, and campaign objectives
• Lead both organic and paid social media planning and execution across platforms such as Instagram, Facebook, LinkedIn, TikTok, YouTube, and others as relevant
• Create and manage social media content calendars in partnership with internal teams and clients
• Recommend content themes, messaging angles, campaign ideas, and platform-specific strategies that strengthen brand presence and engagement
• Manage the development, launch, and optimization of paid social campaigns to support awareness, traffic, lead generation, and conversion goals
• Oversee audience targeting, retargeting, testing strategies, campaign budgets, and performance optimization across paid social platforms
• Develop content, ad creative, copy direction, and campaign assets
• Monitor platform trends, audience behavior, and emerging opportunities to keep client strategies current and competitive
• Analyze both organic and paid performance metrics, including engagement, reach, follower growth, CTR, CPC, CPL, CPA, ROAS, and conversions
• Prepare clear, actionable reporting and recommendations for clients and internal stakeholders

Requirements

• 5+ years of experience in social media strategy and paid social campaign management preferred
• Strong hands-on experience with Meta Ads Manager and other social advertising platforms
• Experience developing content strategy and managing social media campaigns across multiple platforms
• Strong understanding of audience targeting, content performance, campaign optimization, and reporting
• Ability to connect creative strategy with performance outcomes
• Strong communication, presentation, and organizational skills
• Ability to manage multiple accounts, deadlines, and priorities in a fast-paced agency environment
• Proficiency in analytics, reporting tools, and platform dashboards

Preferred

• Agency experience
• Experience with both B2B and B2C social media campaigns
• Familiarity with social media management and reporting tools
• Knowledge of lead generation, e-commerce, and conversion-focused paid social strategies
• Understanding of influencer partnerships, community engagement, and social content trends

Benefits

• Health, dental, vision and life insurance available
• Company SIMPLE IRA plan available
• Paid sick leave in accordance with California law
• This role is full time and includes standard national holidays
• Flexible remote work with required daytime availability