Social Media Strategist

New York City, NY (Hybrid)

$67K/yr – $97K/yrMid Level5+ years expFull time

Posted 1 day ago

Job Summary

Own the planning, execution, and optimization of LDF and TMI's social media growth across platforms, including content creation, analytics, and cross-organizational collaboration.

  • Develop and implement digital and social media engagement strategies
  • Create platform-specific content and manage day-to-day posting across channels
  • Track analytics, report insights, and adjust tactics to boost reach and engagement

Job Description

Responsibilities

  • Work closely with Director to develop and implement digital and social media engagement strategies. Maintain LDF’s social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.) and ensure that information is posted regularly, correctly in a way that is user-friendly and engaging.
  • Create consistent and meaningful content as part of various social media plans. Develop platform-specific social media strategies. Plan, manage, and execute LDF and the TMI’s social media strategy across all platforms.
  • Grow LDF and TMI’s presence and content creatively across all social media channels on a day-to-day basis, including, but not limited to Twitter, Facebook, Instagram, and LinkedIn. Analyze trends and respond to breaking news by conceptualizing and creating content to amplify LDF and TMI’s messages online.
  • Track, report, and interpret data analytics monthly and provide informed recommendations for new strategies and tactics to promote LDF and educate the public. Monitor social media for coverage of issues affecting LDF and TMI and craft appropriate messaging. Engage in active social listening and engagement with LDF’s digital audiences. Monitor developments in social tools, applications, channels, design and strategy, and provide recommendations to increase effective engagement.
  • Work with cross-organizational teams and national coalition partners to develop joint strategies for social media campaigns. Maintain relationships with social media and digital campaign staff of coalition partners. Conduct regular audits of LDF’s social media to inform strategic planning and short- and long-range goals
  • Other duties as assigned within the general scope of the position.

Requirements

  • Bachelor’s degree preferred
  • Minimum of 5 years of direct experience
  • Highly motivated and reliable with exceptionally professional demeanor and excellent judgment regarding confidentiality, sensitive information, and discretion;
  • Commitment to civil rights and racial justice mission of LDF;
  • Understanding and appreciation of LDF’s standing as a historic, legacy organization;
  • Excellent writing and communication skills;
  • Fluency in MS Office suite of products, including Outlook, Teams, Word, Excel, and PowerPoint, as well as Adobe Acrobat and other commonly used software;
  • Ability to present dense and complex information in easily digestible format;
  • Strong analytical skills;
  • Strong interpersonal skills, emotional maturity, and the ability to build relationships with stakeholders, including staff, community members, and external partners;

Benefits

  • LDF offers all eligible employees a generous benefits package. To learn more, click the following link: 2026 Benefits Overview.

Salaries

Posted range

$67K/yr – $97K/yr

Taken straight from the job posting.

See all Legal Defense Fund salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Social Media Strategist

Legal Defense Fund · New York City, NY · Hybrid