Responsibilities - Help develop and manage social content strategies across Instagram, TikTok, and other social platforms. - Lead the content planning process, including content calendars, campaign ideas, and content plans. - Analyze content performance, trends, and audience insights to identify opportunities for improvement. - Research competitors, creators, and cultural trends to discover new content opportunities. - Collaborate with creators and content producers to develop engaging social content while continuously improving hooks, storytelling, and performance. - Support creator partnership and community growth strategies to increase brand awareness. - Work with our paid media agency to review creative performance insights and support new content testing ideas. Requirements - 2+ years of experience in social media, content creation, brand marketing, or related fields. - Strong understanding of TikTok, Instagram, short-form content, creators, and social trends. - Ability to analyze content performance and identify ways to improve future content. - Strong creative thinking with the ability to turn trends and insights into content ideas. - Good understanding of branding, storytelling, and what makes content feel native to each platform. - Comfortable working in a fast-moving startup environment. - Experience with DTC, lifestyle, fashion, design, or consumer brands is a plus. Preferred - Experience working with creators/influencers - Basic understanding of paid social creative strategy - Experience building social communities - Basic photo/video production understanding Benefits - Opportunity to directly impact and grow emerging consumer brands - Clear growth path within a fast-growing startup environment - Performance-based bonuses - Comprehensive health insurance support - Retirement plan - PTO accrual - Employee discounts on products