Responsibilities

• Develop and execute engaging, platform-specific content for LinkedIn, Facebook and Instagram that aligns with Homesteaders' brand, growth priorities and social media strategy.
• Create graphics, animations and short-form video using the Adobe Creative Suite and/or Canva to enhance social content.
• Write compelling social media copy and partner with design team to create graphics that maximize engagement and effectively communicate key messages.
• Capture, edit and produce high-quality photo and video content, including short-form video optimized for social platforms.
• Identify emerging social media trends, platform updates and content opportunities, recommending creative ways to increase visibility, engagement and audience growth.
• Collaborate with team to support integrated campaigns, product launches, lead generation initiatives and recruitment marketing efforts.
• Develop social-first storytelling approaches that elevate Homesteaders’ thought leadership, customer success stories, company culture and industry expertise.
• Monitor social media performance and prepare regular reporting on content effectiveness, audience engagement and campaign performance. Use insights to continually optimize future content.
• Utilize AI tools to enhance content ideation, copy development, creative production and workflow efficiency while maintaining the integrity and voice of the Homesteaders brand.
• Coordinate content capture at company events, customer meetings, conferences and other activities to build a library of authentic social media assets.

Requirements

• Bachelor's degree in marketing, communications, journalism, public relations or a related field.
• 3+ years of professional experience managing social media for a corporate brand, agency or organization.
• Demonstrated experience creating high-performing social media content across multiple platforms.
• Experience writing compelling social media copy tailored to different audiences and platforms.
• Experience capturing and editing photography and short-form video for digital channels.
• Demonstrated understanding of and/or proficiency with the following applications and platforms: Adobe Creative Suite and/or Canva, Meta Business Suite, LinkedIn Campaign Manager, HubSpot, AI Platforms, Microsoft Office Products.

Benefits

• An excellent schedule – office closes at 1 p.m. every Friday
• Annual profit sharing
• 401(k) with company match with discretionary contribution
• Company-sponsored group medical and dental insurance
• Company-paid life insurance
• Company-paid long-term disability
• Hybrid work environment
• Paid holidays
• Generous vacation time and sick leave
• Paid parental leave