Responsibilities

• The paid social ecosystem for DISH TV and Sling TV demands a strategic leader who can move beyond generic, cookie-cutter assets to drive profitable subscriber acquisition. Managing a multi-million dollar budget and directing enterprise-level agency partners, this Denver-based role bridges the gap between creative marketing operations, agency execution, and advanced technical performance infrastructure. The primary challenge involves optimizing unit economics (CPAs, LTV, and ROMI) while scaling a robust, performance-driven creator and influencer engine. Success in this role requires elevating platform-native creative frameworks and implementing advanced analytical models to ensure every dollar spent drives net-positive business profitability.
• What Success Looks Like (Objectives)
• - Architect the comprehensive, end-to-end paid social media roadmap for DISH and Sling TV, establishing unique acquisition strategies and audience frameworks tailored to the nuances of each platform
• - Transform top-funnel influencer initiatives into a high-converting performance engine by collaborating with creators to produce native, scalable assets amplified via paid structures like Meta Partnership Ads and TikTok Spark Ads
• - Direct external agency partners with deep platform acumen, co-creating testing roadmaps and guiding daily optimizations to align with macro business goals
• - Partner with internal analytics and finance teams to integrate marketing mix modeling (MMM), multi-touch attribution (MTA), and incrementality insights directly into channel KPIs
• - Incorporate generative AI tools and creative automation platforms to rapidly scale dynamic creative optimization (DCO) and test high-velocity variations of short-form video
• - Standardize and enforce a rigid cross-channel campaign naming taxonomy across the agency ecosystem to ensure pristine reporting on creative cohorts and specific programming verticals

Requirements

• Bachelor’s degree from a 4-year university in Marketing, Business, or a related quantitative field
• 8+ years of experience in digital marketing or media, with a minimum of 3+ years of experience leading high-velocity paid social portfolios at scale
• Must have fluency with: Meta Ads Manager
• Must have fluency with: TikTok Ads Manager
• Must have fluency with: Directing enterprise-level media agencies of record (AOR)
• Deep strategic expertise in platform-native creative direction, with the ability to translate performance data into high-converting assets and structured creative testing matrices
• Advanced financial acumen in managing large-scale media budgets, with a proven ability to evaluate multi-platform performance through unit economics, target CPAs, and LTV-to-CAC ratios
• Technical mastery of marketing infrastructure, including server-to-server tracking, Conversions API (CAPI), and how paid social inputs feed into macro Econometric/Marketing Mix Modeling (MMM) and MTA frameworks
• Exceptional communication and stakeholder management capabilities, enabling the translation of complex social data and platform mechanics into clear, ROI-driven business cases for executive leadership
• Critical experience guiding and challenging enterprise-level media agencies of record (AOR) to co-create robust testing roadmaps and ensure operational alignment

Preferred

• MBA preferred
• Background in subscription-based businesses, entertainment streaming apps, or telecom networks

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.