Responsibilities

• Lead the development of social strategies for launches, campaigns, and ongoing initiatives aligned with brand goals and audience insights
• Serve as a client-facing strategist, presenting recommendations, insights, and platform POVs
• Translate audience behavior, performance data, and conversation trends into actionable strategic direction
• Guide creative teams using platform, cultural, and audience insights to inform content concepts and messaging
• Lead Reddit strategy, including subreddit identification, engagement planning, sentiment analysis, and participation frameworks
• Advise teams on tone, timing, and participation approaches across community-driven platforms
• Contribute to pitch strategy through audience insights, platform knowledge, and cultural context
• Support influencer and creator strategy development in partnership with internal teams
• Contribute to community growth through conversation strategy and audience engagement insights
• Act as an internal resource on platform best practices, emerging behaviors, and digital culture

Requirements

• 5+ years of experience in social strategy, preferably within an agency environment
• Proven ability to develop platform-informed strategy across multiple social ecosystems
• Deep understanding of Reddit culture, community dynamics, and platform mechanics
• Strong analytical skills with the ability to translate data and audience signals into strategic insight
• Ability to evaluate creative concepts through a strategic lens and provide insight-driven recommendations during idea development
• Experience contributing to concept development, including shaping messaging frameworks, campaign directions, or platform-native ideas
• Experience using social listening, analytics, or audience insight tools
• Excellent communication and presentation skills, with the ability to clearly articulate strategic rationale
• Ability to manage multiple projects and priorities in fast-paced environments