Social Media Strategist and Content Creator at Barrena Branding & Marketing | Tampa, FL

Barrena Branding & Marketing

Social Media Strategist and Content Creator

Tampa, FL (Remote)

Salary Not AvailableMid LevelContract

Posted 2 months ago

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Job Summary

Drive social media strategy and content creation for client brands, coordinating across platforms and in-person shoots to align with campaigns.

Own end-to-end social media planning, content creation, scheduling, and performance tracking for client accounts.
Must-have: Proven social strategy experience with brands or clients, not just posting.
Standout: Tampa Bay-based availability for in-person shoots and cross-functional collaboration.

Job Description

Responsibilities

Develop and execute social media strategies for client accounts
Plan and manage content calendars aligned with overall marketing goals
Create social media content for platforms such as LinkedIn, Instagram, TikTok, and YouTube Shorts
Capture photo and video content during in-person shoots (events, offices, brand sessions, etc.)
Edit short-form video content (Reels, TikToks, LinkedIn clips, etc.)
Write captions and manage posting and scheduling across platforms
Monitor content performance and make recommendations to improve engagement and results
Collaborate with our internal team to align social media with broader campaigns and initiatives
Repurpose long-form content (blogs, videos, podcasts) into social-ready assets
Stay on top of trends and proactively suggest new content ideas
Ensure all content is on-brand, high-quality, and aligned with client strategy

Requirements

Social Media Strategy Experience
You have experience developing and managing social media strategies for brands or clients, not just executing posts.
Content Creation Skills
You are comfortable creating both video and photo content , including filming and editing short-form video.
Video & Editing Expertise
You can independently shoot and edit content using tools like CapCut, Adobe Premiere, Final Cut, or similar.
Platform Knowledge
You understand how content performs across platforms like LinkedIn, Instagram, TikTok, and YouTube Shorts.
Creative & Performance Mindset
You can generate content ideas and think critically about what drives engagement and results.
Execution Ownership
You are comfortable managing posting, scheduling, and day-to-day execution , not just content creation.
Strong Communicator
You collaborate well with a remote team and communicate clearly and proactively.
Reliable & Detail-Oriented
You manage deadlines effectively and ensure content is polished and ready to publish.
Tampa Bay-Based
You must be located in the Tampa Bay, FL area and available for periodic in-person content shoots .

Barrena Branding & Marketing

Barrena Branding & Marketing is a full-service agency that helps businesses strengthen their digital identity and grow their market presence.We offer a wide range of services, including:•Brand strategy and positioning•Website design and development•Marketing strategy and execution•PR and reputation management•Content creation and storytelling (including video and photography)•Email marketing and lifecycle campaigns•Paid media and lead generation•SEO, GEO and content marketing•Social media strategy and management•Talent branding and employer positioningOur à la carte service model gives you direct access to expert strategists, designers, developers, content creators, PR specialists, and marketing managers whenever you need them.We work with companies at every stage of growth, from startups building their first brand to established organizations with thousands of employees. We don’t believe in a one-size-fits-all approach. That's why every strategy is customized to fit your specific business goals and challenges.With experience across 20+ industries, we've helped clients secure millions in funding, win top industry awards, generate thousands of leads, and build memorable brands. The majority of our work comes from repeat clients and referrals, which speaks to how we operate.If you’re looking for executive-level results with the care and attention of a boutique agency, come work with us at Barrena.

Founded in 2023

USA

6 employees (3 in marketing)

www.barrenabranding.com