Responsibilities

• Lead and interact in a way that is consistent with Pacha Core Values.
• Own the day-to-day management of Pacha’s social media channels, including content planning, creation, scheduling, publishing, community engagement, and reporting.
• Develop social content calendars in partnership with the Marketing Manager and translate broader brand and campaign strategies into channel-specific content.
• Create engaging photo, video, graphic, and written content across social platforms, including styling products and identifying compelling environments for lifestyle content.
• Regularly visit Pacha retail partners, including Whole Foods Market, Sprouts Farmers Market, Sam’s Club, and other major retailers, to capture in-store content.
• Write social copy, respond to comments and messages, and actively cultivate a thoughtful and engaged brand community.
• Stay current on social trends and platform changes while tracking performance and using results to inform future content.
• Collaborate with the Marketing Manager on monthly email planning, campaign priorities, product focuses, and promotional opportunities.
• Develop email campaigns from strategic direction through concept, copywriting, and content development, refining ideas with the Marketing Manager before moving into design.
• Design, build, QA, schedule, and launch polished, on-brand email campaigns, supporting ongoing testing and optimization based on performance.

Requirements

• 1-3 years of experience in social media, marketing, or a related field (internships and relevant coursework welcome)
• Bachelor's degree in Marketing, Communications, or a related field preferred, or equivalent experience
• Hands-on experience managing brand social media accounts, including content creation, publishing, community management, and performance reporting.
• Experience creating short-form social content for platforms such as Instagram and TikTok.
• Experience designing and building marketing emails within an email marketing platform.
• Professional experience using Adobe Creative Cloud to create digital marketing assets and campaign creative.
• Working knowledge of ecommerce platforms such as Shopify, including experience creating or updating website and product content.
• Experience with Amazon Seller/Vendor Central is a plus but not required.
• Strong understanding of social media management and what makes content successful across different platforms.
• Excellent written communication and copywriting skills with a strong instinct for brand voice.

Preferred

• The ideal candidate will be located in the Kansas City area with consideration for candidates throughout the Midwest.