Responsibilities

• Own day-to-day organic and paid social media strategy, content creation, posting, monitoring, moderation, and community engagement across all Access Labs channels.
• Leverage social media best practices and algorithm optimization to amplify content reach and foster community interaction.
• Plan, create, and optimize high-performing paid social campaigns (Meta, TikTok, LinkedIn, YouTube, etc.) including audience targeting, ad creative development, budgeting, bidding strategy, and A/B testing.
• Develop and manage social content calendars, campaign plans, and asset libraries that support product launches, educational campaigns, brand awareness, services offerings and other initiatives.
• Create compelling micro-content including Reels, TikToks, Instagram Stories, carousels, short-form video, graphics, and animated assets.
• Track, analyze, and report on the performance of both organic and paid campaigns using platform analytics and third-party tools; continuously optimize for engagement, leads, and ROI.
• Stay closely connected to our core audiences (physicians, wellness practitioners, and their health-conscious consumers) and identify content and ad strategies that build trust and drive results.
• Directly manage and execute paid advertising efforts across social platforms and other digital channels to support lead generation and brand awareness goals.
• Source and leverage UGC, client testimonials, and credentialed contributors for our educational assets (blogs, whitepapers, webinars, Podcast, lab guides etc.) for both organic feeds and paid campaigns.
• Identify emerging platforms and innovative tactics to test and scale.
• Contribute to broader content marketing efforts (blog, podcast, email, webinars, etc.) that reinforce our position as a leader in fast, accurate specialty lab testing.

Requirements

• B.S. in Marketing, Communications, Journalism or related field preferred.
• 3-5 years of hands-on experience in social media in social media management and paid social advertising (Meta Ads Manager, TikTok Ads, LinkedIn Ads, etc.), preferably in health & wellness industry.
• Direct experience managing paid advertising budgets, creating ad creative, targeting audiences, and optimizing campaigns for performance (CPC, CPA, ROAS).
• Strong experience with major platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube) including organic strategy, community management, and advertising tools.
• Detail-oriented with exceptional editing and proofreading skills.
• Experience shooting and editing video content is a major plus; graphic design/illustration skills are highly valued.
• Proven ability to manage full-cycle campaigns from concept to creative to analysis and iteration.
• Analytical and creative mindset with comfort using data to drive decisions while maintaining brand voice.
• Excellent project/time management skills and ability to juggle multiple short- and long-term initiatives.
• Passion for producing high-quality work that drives measurable success.
• Adaptable, detail-oriented, collaborative, with strong communication skills and a positive attitude.

Preferred

• Experience shooting and editing video content is a major plus; graphic design/illustration skills are highly valued.