Responsibilities

• Lead channel strategy, planning and growth, community management, and engagement efforts on LinkedIn, Instagram, and YouTube—developing the voice, content cadence, and format mix
• Develop (write, create, design) social media content for Asset Management’s corporate social media brand channels
• Assist in capturing/shooting content at live events and sponsorships
• Aid in the end-to-end production process and logistics for multimedia projects with the social and creative teams
• Partner with internal subject matter experts to produce content that feels credible, compelling, and on-brand
• Work closely with Compliance teams to obtain content approvals and ensure social media practices adhere to regulatory requirements
• Position Asset Management’s executives as industry thought leaders through social amplification
• Report on social media performance, providing actionable insights on an ongoing basis
• Monitor social media accounts (social listening) for insights and key takeaways for stakeholders; escalate mentions as needed to the appropriate internal departments; and prepare internal reports as needed for key constituents
• Thrive in our fast-paced environment, fulfilling last-minute requests and quick turnarounds while prioritizing ongoing assignments
• Keep a pulse on current social media and cultural trends to identify new opportunities for our social strategy