Responsibilities

• Lead client onboarding calls and extract positioning, differentiation, and content angles
• Build 90–180 day structured content roadmaps
• Develop scalable content pillar architecture
• Engineer hook libraries and retention frameworks
• Create structured testing plans for format and angle iteration
• Identify performance bottlenecks and pivot strategy accordingly
• Write high-performance short-form scripts and hooks
• Structure videos for retention, replay value, and conversion
• Apply pattern interrupts, curiosity loops, and psychological triggers
• Analyze high-performing content and reverse engineer success patterns

Requirements

• Proven experience working directly with clients (agency, consulting, or in-house brand experience)
• Demonstrated success generating short-form content with 1M+ views (must provide examples)
• Experience building structured content roadmaps
• Experience leading onboarding calls and weekly client meetings
• Strong understanding of virality mechanics and retention psychology
• Ability to write viral hooks and structured scripts consistently
• Experience working with creators, influencers, or brands
• Exceptional verbal communication skills
• Strong executive presence and authority on calls
• Structured thinker with organized workflow habits

Preferred

• Preferred Experience in Clipping Campaign Management (Highly Recommended)
• Clipping campaign experience is strongly preferred but not mandatory. Strategic short-form growth expertise remains the primary requirement.