Responsibilities

• Plan, shoot, and produce content for social media, email, website, and in-store screens
• Create and publish high volumes of brand-aligned original content across Instagram, TikTok, LinkedIn, X, and emerging channels
• Independently produce short-form video, static posts, carousels, stories, and written content
• Write and edit short-form copy for captions, posts, and campaign assets
• Adapt content across formats and channels (Instagram, TikTok, email, in-store, partner channels)
• Capture and create content in real time from the NYC store, events, and day-to-day brand moments
• Maintain a content calendar and a well-organised asset library
• Design graphics, templates, and visual assets for campaigns, social, and brand partner activations
• Ensure all output is consistent with Smartech's and partners' brand guidelines
• Support in-store visual merchandising and event collateral where needed

Requirements

• 3–5 years' experience in social media, content creation, graphic design, or digital marketing
• A strong portfolio showing range across graphic design, photo/video, and copy
• Proven ability to create large volumes of content consistently and build a brand's presence from scratch
• Hands-on experience using AI tools for content creation and optimisation (e.g. Midjourney, Adobe Firefly, Canva AI, ChatGPT, Claude, AI video/editing tools)
• Proficiency in core design tools (e.g. Adobe Creative Suite, Canva, Figma)
• Strong understanding of social platforms, trends, and short-form content
• Confident copywriting skills with a strong sense of voice and tone
• Excellent organisational skills and ability to manage multiple content pieces against deadlines
• Comfortable working in a fast-paced, creative, in-person environment
• NYC-based and available to work on-site at our store, full-time